Today, I want to share my Bing PPC Ads Case Study with you.
I’ve used Bing PPC Ads for many years now. It has never been my PRIMARY marketing strategy. Instead, it was always just one more thing in my marketing arsenal.
Through the years, I have used Bing PPC Ads to promote my blogs, capture pages, affiliate offers and much more. Some campaigns have done very well, and others have been a complete disaster.
What is Bing PPC Ads & How Does it Work?
Here’s how Bing PPC Ads work. You write a short ad. You then select keywords you want your ad to target. You then select how much you will pay per click. Your bid is competing against other people who are focusing on the same keywords. The person with the highest bid shows up first, the next highest person second, and so forth.
Whenever someone does a search on Yahoo, AOL, Bing, MSN or one of its partner sites, your ad appears. When someone clicks on your ad, you are charged for the click, based upon how much you bid.
Why Should You Use It?
You should use Bing because it is the second most popular search engine, right behind Mother Google. Although Google dominates the search engine world and has the biggest market share, Bing still has a nice piece of the pie, especially when you factor in MSN, AOL, Yahoo and the partner sites.
Bing is also the most affordable PPC platform that I have found. While Google and Facebook have bigger audiences, they are also much more expensive. Plus, both of those platforms are not too fond of the home business industry.
Bing is user friendly, affordable, easy to use, and they have great customer service. You can have an account set up and running in just a few minutes. Plus, they normally have a special where they give you $100 in free advertising after you’ve spent your first $25 (new customers only).
You should also consider Bing PPC Ads because you NEED traffic for your website or affiliate offer. Success online boils down to having targeted traffic see your offer. PPC Ads are some of the most targeted traffic you can buy.
My Bing PPC Ads Case Study
For this case study, I am using Bing PPC Ads to promote Wealthy Affiliate. Wealthy Affiliate is a training platform teaching people how to build their own money making niche website.
I have a budget of $80, which I will spend over a 3 to 5-day period of time. I’ll be targeting ALL countries with my ads. My goal is to get as many clicks as possible, as cheaply as possible, and see how the conversions end up.
After the $80 is spent, I will make a decision to keep using Bing PPC Ads to promote this affiliate program, or move on to a different marketing strategy.
I’ve created one campaign with six ad groups. My ads and keywords are designed to reach people who are looking to start a website of their own, or make money online.
My Traffic Results
My Bing Ad PPC Case Study is finally over. Here is a breakdown of the traffic I received during my experiment.
- Dates: February 19-23 (2019)
- Money Spent: $74.12
- Impressions: 54,124
- Clicks: 1,250
- CTR: 2.31%
What you see in the image below is a “screen shot” of my campaign, right out of my Bing Ads account. It’s a little hard to read, but you can see the stats I shared with you are accurate. My campaign is WA International.
Here is how the traffic from my ad converted.
- Leads: 197
- Cost per Lead: $0.38 ($74.12/197)
- Sales: 0
- Account Profile Set Up: 21
- Earnings: $21 (I earn $1 for each person who sets up their profile and account)
You can look at the image below under tracking ID for binginternational and see my results.
Here are my thoughts about the campaign.
Receiving 1,250 clicks for just $74.12 is amazing. I am very happy with my cost per click and the number of clicks I received with my budget.
Paying $0.38 cents per lead is out of this world. Most of the time when I do online advertising I pay $1 to $3 per lead.
The CTR (click through rate) was 2.31%, which in my opinion, is very good for a PPC campaign.
Most of the traffic I received was from India, Nigeria and the Philippines. These countries are not my BEST prospects for what I am offering, although some of these folks could become customers.
I have recouped $21 of the $74.12 back right out the gate. All I need is one of those 21 people to upgrade their account and become a PREMIUM member for three months and I will break even. Or, if any of the remaining 176 people set up their account and become a paid member, I can also break even.
I have decided to put my Bing PPC Ads campaign on pause for three weeks and just see if any of the remaining 176 leads (197-21) fill out their profile and/or upgrade their account.
At the end of three weeks I will decide to either turn my campaign back on, or test out a different marketing strategy.
Overall, my experience was a success. I was hoping for more upgrades and sales, but at least now I have 197 people in the system receiving emails and getting followed up with. I’m sure in the months to come, some of them will upgrade.
I hope you have enjoyed my Bing PPC Ads Case Study. I’d love to hear your thoughts about my results. Have you used Bing PPC Ads before? If so, what was your experience like? Leave a comment below to let me know what you think. I look forward to hearing from you.