Today, I want to drop some wisdom about how to use drop cards to promote any business. We’re going to cover lots of different things in this article to include:
- What are drop cards?
- Businesses that can use drop cards
- Why should you use drop cards?
- How to use drop cards
- What information should be on your drop card?
- Places to leave your drop cards
- Success tips
What Are Drop Cards?
A drop card is a little bit bigger than a business card and slightly smaller than a postcard. It is simply a piece of paper with your marketing message on it.
While business cards are designed to promote YOU, and provide your contact information, drop cards are designed to provide a marketing message and get your prospect to do something, such as visit a website or call a toll-free number.
Businesses That Can Use Drop Cards
Just about any local business would benefit by using this advertising strategy. Here are a few examples to get you thinking.
- Carpet Cleaners
- Dog Walkers
- Network Marketers
- Affiliate Marketers
- Car Salesmen
- Tax Preparation
- Dry Cleaners
- Coffee Shops
- Pet Groomers
- Baby Sitters
Why Should You Use Drop Cards?
There are many reasons to use drop cards to promote your home-based business! Here are a few things that come to mind.
# 1 They Work
The first reason to use them is because they WORK! It’s a proven marketing strategy.
# 2 Inexpensive to Use
They are very inexpensive to use. I ordered 5,000 on eBay for $136 with free shipping. When you do the math, they cost just a few cents each. This is much cheaper than other advertising options.
# 3 Easy to Use
Another great thing about drop cards is that they are EASY to use. You just leave them in high traffic places or hand them to people. While you are out and about living life, you hand them out.
How to Use Drop Cards
Here are some different ways on how how use drop cards to promote your business.
# 1 Publish a Special Promotion
Let’s suppose your barber shop is doing a special promotion where each new customer gets a free hair wash with their haircut. You could put the promotion on the drop card and tell people they need to bring in the drop card to your barbershop with them to receive the special promotion.
# 2 Use It As a Coupon
Similar to # 1, you could use a drop card as a coupon. You could put on the drop card “$2 off your lunch meal at Chuck’s Restaurant.” You could state on the drop card that they must present it at the restaurant with their waiter when they pay their bill.
# 3 Get Referrals
You could use a drop card to get referrals. You could have a place on the drop card where someone can write in their own name and phone number and then give the drop card to someone else. Each time someone redeems the drop card to you, you would know who referred them. You could then send that person a little gift.
What Information Should Be On Your Drop Card?
Your drop card should include the following elements:
# 1 Headline
Be bold with your headline. Write something that catches the reader’s attention. Here are a few examples:
- Lose 20 Pounds This Month
- Buy 1 Get 1 Free
- Earn an Extra $1,000 per Month
# 2 Benefits
Put a few benefits on your drop card. In other words, what’s in it for me? How will your prospect benefit by taking action? Here are a few examples:
- Look and feel beautiful on the inside and out
- Have more money to take that vacation you deserve
- Have more energy through the day
# 3 Call to Action
This one is really important. You must tell your prospect EXACTLY what you want them to do next. Here are a few examples:
- Call our 24/7 recorded message to request your free info kit
- Visit our website to watch a short video that explains the details
- Bring in this card to our store to get your 20% discount on your purchase
Remember this, if you don’t tell you prospect exactly what you want them to do, there is a good chance they will do nothing.
# 4 Contact Information
The only contact information you need on your drop card is whatever information is relevant to the call to action. It could be your website, your 24/7 recorded voice message, your store location, your email or whatever else you want them to know. Less is better. Only put contact information that is relevant to the marketing message.
Keep in mind, it does NOT need to have fancy graphics or even look pretty. Ugly drop cards printed on bright yellow or bright pink card stock work great. $100 bill drop cards work great too. What’s most important is the message!
Places to Leave Your Drop Cards
Here are a few places to leave drop cards. These are just the first few places that came to my mind.
- Toll booths
- Bulletin boards
- Grocery stores
- Book stores
- Rec Center
- In All Outgoing Mail
- Gas Stations
- Sporting Events
- Flea Markets
- Health Fairs
- Antique Shows
- Car and Truck Shows
Leave them ANYWHERE your target market hangs out. That is key.
Here are four tips for success when using drop cards to promote your business.
# 1 Do It Consistently
When it comes to marketing, consistency is key. Pick a number between 10 and 20 and make a commitment to hand out that many drop cards each day. Do it at least five days per week.
# 2 Use a Tracking Code
Use a tracking code on your drop cards so you can TEST your results and see which ones work the best. This could be a code they type in when they call your sizzle call or visit your website.
# 3 Split Test
Test, test, test. Test out different colors. Test out different HEADLINES. Test out different calls to action. Keep testing until you come up with the best converting drop card you can develop.
# 4 Leave Them in the Right Locations
Whenever possible, leave your drop cards in locations where people in your target market hang out. For example, if you sell weight loss products, you could leave drop cards at the gym or at a health food store.
There you have it folks. These are some of my best tips on how to use drop cards to get leads and promote your business. What are your thoughts? Have you ever tried this marketing strategy before? If so, leave a comment below and let me know what you think. I look forward to hearing from you.