How to Use Drop Cards to Promote Any Business

Today, I want to drop some wisdom about how to use drop cards to promote any business. We’re going to cover lots of different things in this article to include:

  1. What are drop cards?
  2. Businesses that can use drop cards
  3. Why should you use drop cards?
  4. How to use drop cards
  5. What information should be on your drop card?
  6. Places to leave your drop cards
  7. Success tips

What Are Drop Cards?

A drop card is a little bit bigger than a business card and slightly smaller than a postcard. It is simply a piece of paper with your marketing message on it.

While business cards are designed to promote YOU, and provide your contact information, drop cards are designed to provide a marketing message and get your prospect to do something, such as visit a website or call a toll-free number.

use drop cards to promote any business

Businesses That Can Use Drop Cards

Just about any local business would benefit by using this advertising strategy. Here are a few examples to get you thinking.

  1. Mechanics
  2. Carpet Cleaners
  3. Dog Walkers
  4. Network Marketers
  5. Affiliate Marketers
  6. Car Salesmen
  7. Tax Preparation
  8. Dry Cleaners
  9. Coffee Shops
  10. Gyms
  11. Pet Groomers
  12. Antique/Auctioneer
  13. Baby Sitters

Why Should You Use Drop Cards?

There are many reasons to use drop cards to promote your home-based business! Here are a few things that come to mind.

# 1 They Work

The first reason to use them is because they WORK! It’s a proven marketing strategy.

# 2 Inexpensive to Use

They are very inexpensive to use. I ordered 5,000 on eBay for $136 with free shipping. When you do the math, they cost just a few cents each. This is much cheaper than other advertising options.

# 3 Easy to Use

Another great thing about drop cards is that they are EASY to use. You just leave them in high traffic places or hand them to people. While you are out and about living life, you hand them out.

How to Use Drop Cards

Here are some different ways on how how use drop cards to promote your business.

# 1 Publish a Special Promotion 

Let’s suppose your barber shop is doing a special promotion where each new customer gets a free hair wash with their haircut. You could put the promotion on the drop card and tell people they need to bring in the drop card to your barbershop with them to receive the special promotion.

# 2 Use It As a Coupon

Similar to # 1, you could use a drop card as a coupon. You could put on the drop card “$2 off your lunch meal at Chuck’s Restaurant.” You could state on the drop card that they must present it at the restaurant with their waiter when they pay their bill.

# 3 Get Referrals

You could use a drop card to get referrals. You could have a place on the drop card where someone can write in their own name and phone number and then give the drop card to someone else. Each time someone redeems the drop card to you, you would know who referred them. You could then send that person a little gift.

What Information Should Be On Your Drop Card?

Your drop card should include the following elements:

# 1 Headline

Be bold with your headline. Write something that catches the reader’s attention. Here are a few examples:

  • Lose 20 Pounds This Month
  • Buy 1 Get 1 Free
  • Earn an Extra $1,000 per Month

# 2 Benefits

Put a few benefits on your drop card. In other words, what’s in it for me? How will your prospect benefit by taking action? Here are a few examples:

  • Look and feel beautiful on the inside and out
  • Have more money to take that vacation you deserve
  • Have more energy through the day

# 3 Call to Action

This one is really important. You must tell your prospect EXACTLY what you want them to do next. Here are a few examples:

  • Call our 24/7 recorded message to request your free info kit
  • Visit our website to watch a short video that explains the details
  • Bring in this card to our store to get your 20% discount on your purchase

Remember this, if you don’t tell you prospect exactly what you want them to do, there is a good chance they will do nothing.

# 4 Contact Information

The only contact information you need on your drop card is whatever information is relevant to the call to action. It could be your website, your 24/7 recorded voice message, your store location, your email or whatever else you want them to know. Less is better. Only put contact information that is relevant to the marketing message.

Keep in mind, it does NOT need to have fancy graphics or even look pretty. Ugly drop cards printed on bright yellow or bright pink card stock work great. $100 bill drop cards work great too. What’s most important is the message!

make money with drop cards

Places to Leave Your Drop Cards

Here are a few places to leave drop cards. These are just the first few places that came to my mind.

  1. Toll booths
  2. Bulletin boards
  3. Libraries
  4. Grocery stores
  5. Book stores
  6. Windshields
  7. Rec Center
  8. In All Outgoing Mail
  9. Gas Stations
  10. Restaurants
  11. Sporting Events
  12. Flea Markets
  13. Health Fairs
  14. Antique Shows
  15. Fairs
  16. Car and Truck Shows

Leave them ANYWHERE your target market hangs out. That is key.

Success Tips

Here are four tips for success when using drop cards to promote your business.

# 1 Do It Consistently

When it comes to marketing, consistency is key. Pick a number between 10 and 20 and make a commitment to hand out that many drop cards each day. Do it at least five days per week.

# 2 Use a Tracking Code

Use a tracking code on your drop cards so you can TEST your results and see which ones work the best. This could be a code they type in when they call your sizzle call or visit your website.

# 3 Split Test

Test, test, test. Test out different colors. Test out different HEADLINES. Test out different calls to action. Keep testing until you come up with the best converting drop card you can develop.

# 4 Leave Them in the Right Locations

Whenever possible, leave your drop cards in locations where people in your target market hang out. For example, if you sell weight loss products, you could leave drop cards at the gym or at a health food store.

Final Thoughts

There you have it folks. These are some of my best tips on how to use drop cards to get leads and promote your business. What are your thoughts? Have you ever tried this marketing strategy before? If so, leave a comment below and let me know what you think. I look forward to hearing from you.

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89 thoughts on “How to Use Drop Cards to Promote Any Business

  1. Dear Chuck,

    Thank you very much for the article. It is timely information for me. I just started my online business and am thinking about using ads to promote my business.

    As you described, a drop card is one of the cheapest ways to advertise your business. I am seriously planning on using drop cards now. 

    You just mentioned in your article that you use eBay to print your drop cards. Could you give me the detailed contact information so that I could discuss with them in details on how to proceed?

    Your website is neat and very well organized. Could I ask you what theme you use? Is it free?

    Regards

    Anthony

    • I use pariotwholesaledirect on eBay. That is their user name. You can just search for 5,000 business cards and you will find them. They do a great job with my drop cards. 

      Thanks for complimenting my website. I use a free theme. I’m not sure of the name of the theme, but it’s a simple layout with lots of white space. 

      You should definitely consider using drop cards to grow your website. It’s a simple and affordable way to get more traffic and potentially sales. 

  2. I love how you taught us about drop cards. They are cheap, simple and easy to use; something anyone can do. That is so appealing. Sometimes I get really overwhelmed by all the different things you can do online. It’s nice to have something you can do OFFLINE to promote your website. 

    • Definitely. I love offline stuff. In fact, I get a lot of visitors and sales from offline advertising. I normally keep it a secret, because I don’t want all of my competitors to do it. While most people are obsessed with online advertising and marketing, offline marketing is even more effective, and in many cases, much cheaper. 

  3. Thank you for sharing this great post: “How to use Drop Cards to Promote Any business”.

    I think these are great tips to market your business, but I´d like to add one suggestion: plan your marketing.You´ll waste precious time and money if your marketing activities are random and unstructured. 

    The key to success, no matter how big or small your budget, is to define your marketing strategy before doing anything else. Start by identifying who your best prospect is and then determine the best way to reach them. 

    A drop card may or not be the best instrument. Be as specific as possible. Is the decision maker the CEO of the company, the director of human resources or a 37-year-old working mom. 

    Will you find them on Twitter, Google Plus, Pinterest, Facebook, YouTube or Instagram? What about in-person networking at local business meetings? 

    Will you find people at those meetings who are likely prospects or who know and could recommend you to likely prospects? 

    What about advertising? Do they look for coupons in newspapers? Will customers be searching for your type of product on Google or Bing? W

    rite your answers down and refer to them before you start any new marketing tactic, including drop cards

    • Best comment so far. In a nutshell, know your target market and then decide the best way to reach them. This will be different for every type of business. 

  4. This is a great post on drop cards and how to use them for effective marketing. Thanks for this write up, it’s highly recommended for almost any kind of business.

    l have seen many organizations and small businesses use drop cards over the years until they have become very popular. I personally used drop cards as my marketing solution to my fans to provide them digital access to my music and album download, and it was a success.

    The idea is to take a stack whenever you’re leaving the house and simply drop them where someone might have a chance to pick them up.These might be bank machines, checkout lines, book stores, newspaper stands, etc. 

    Just felt like chipping my little experience with drop cards. Thanks once more for a great article.

    • Thanks for stopping by. I’m glad you had some success using drop cards to grow your business. Your tips are spot on!

  5. Thanks for sharing this information about drop cards. I have been looking for an advert like this to boost my business. I think with your description and analysis it’s worth a shot. I’m going to bookmark your website for further visits whenever there are new and great posts such as this. 

    • Thanks for stopping by. I highly recommend using drop cards to promote your website or business. Just give one to everyone you meet. Even if you get 50 to 100 extra visitors per month, it’s well worth it. Just my thoughts. 

  6. This is a great post on drop cards and how to use them for effective marketing. I have used drop cards to promote my restaurant business some time ago by dropping them at strategic locations around my business environment, and it really improved my sales.

    I think new and existing businesses should try it and watch their business become popular beyond their expectation. It will be a huge success if one uses it wisely.

    • Thanks for the comment. I’m glad you had success using drop cards to promote your restaurant. 

  7. Most online marketers probably wouldn’t even think about using a drop card to promote their business but I agree with you, this is another effective way to tell others that you exist.

    I particularly like your success tips which really can apply to any marketing material. 

    Deciding to use this method means you need to give it a fair go, for long enough, do it consistently, and test, test, test. That’s the only way you’ll know if it’s being effective.

    Thanks for sharing another great tip on how to promote your business.

    Mark

    • Great point, Mark. 

      Most people building an online business have stopped doing ANYTHING offline. That is a huge mistake as I see it.

      Even in a digital world, offline stuff is just as effective, if not even more effective. 

      Drop cards will let you do that.  

  8. Aside from being a little bigger than a business card, I feel people would treat them the same. They’ll be bigger where people will see it when they are looking for something or may place it near their computers or something. 

    Why not just use an electronic business card with a beacon offering your services? You’ll probably reach more people as well and can promote the same things you would with a drop card. 

    Get some beacons to drop them in the right locations and boom you got your target market advertised directly to their phone where they can automatically get to your site or whatever it is your promoting for them to take action right then and there. Just my thoughts on that versus a drop card seems old fashioned nowadays. 

    • I’m not a fan of the beacons myself. Not even sure if they are legal. The big issue is you are spamming people on their phone. I like the drop card better, because people pick it up under their own free will and then decide if the marketing message is something they will be interested in. 

      • That is true and love the last bit of insight you have given me. Besides they won’t hurt to try out considering the cost is minimal at like what .03 cents a card, nothing to lose and business to gain.

  9. Drop cards are effective and proven to work. It could help with brand promotion, no matter what type of products and services you offer. The big plus is that drop cards are cheap when compared to using other marketing strategies to promote your business and interestingly, they actually do generate more sales.

    • Yes, drop cards are great, but they are not for branding, but more direct response marketing. They are designed to get your prospect to visit your website, your business, call your toll-free number or anything else. The best thing you can do is leave your business name OFF of the drop card. Keep it generic. 

  10. I have always thought of my business as an online business, but I have to say the idea of drop cards is intriguing.  I mean, with a company like Vistaprint, you can get such cheap cards, it’s not even funny, so you could easily reach hundreds and hundreds of people with this one simple strategy.  I believe I already have some ideas, and I just wanted to thank you for bringing this strategy to my attention.  Thanks!

    • Yes, drop cards work great, especially for niches that appeal to the mass market. You just have to do it consistently, and follow the tips I outlined in this article and there is no doubt in my mind you will generate leads and sales using them. 

  11. This was something I was just discussing with my significant other. I want to reach more people with my recipes and blog, etc. I work in a hospital here people are constantly looking over bulletin boards, also many local businesses who love to put up these drop cards.

    I want to expand my business to include homemade beanies, blankets and vegan dog treats. I think this would be a great way to get my name, and product out there.

    Thanks so much for sharing this information.

    –Ciara

    • Glad to be of help. Drop cards would definitely help you promote all of those businesses. Here’s to your success. 

  12. This is so clever. I never realized the amount of things you could to with drop cards. I might actually get some myself and start leaving them in random places where I know that people interested in what I have to offer socialize. 

    Like you say it is cheap. At some places you can even get the first 500 for free. What a brilliant idea. I am coming back to this article as well. Thank you for the great information that you provide. 

    • Yes, you can do a ton of great things with drop cards. The options are endless. Almost every business would benefit from using them. Follow the advice in this article and you can’t go wrong!

  13. I have been thinking about doing a simple classified ad in my local newspaper, but I think I like this idea much better. I think it would be smart to drop these off at college campuses, and I have several near me. What about putting your drop cards on bulletin boards in businesses as well? Would that work?

    This would be better and cheaper than mailing out postcards as well, since no stamps are needed. Have you done this yourself yet and how did it do for your referrals? Another great idea.

    • Curtis,

      I’ve been using drop cards for many years now. I love the results. I also like that they are low cost and easy to do. Whenever you are out and about living life, you just hand out a few drop cards. 

      Chuck

  14. What an excellent presentation about drop cards. It makes more sense to me to use drop cards, as compared to a business card. They are such an affordable way to get your marketing message out there. I’m going to order some for my online business and see what type of results I can get. Thanks for sharing. 

    • Thanks for the comment. I love drop cards myself and will keep using them. 

  15. Chuck

    I have been thinking about getting a business card to promote my website but a drop card seems like it would be more beneficial since it is not really a business. I never would have thought to promote outside of the internet. Thank you for all of the ideas. I love your website. Keep up the great work. I don’t know what I would do if I didn’t have your help.

    • A drop card is 100x better than a business card, because it has a marketing message on it and is asking your prospect to take action. I stopped using business cards years ago once I first learned about drop cards. No matter your business or niche, you need a drop card!

  16. Hi Chuck

    You clearly put a lot of thought into organization of your pages.

    I like the TOC at the top, in particular. The idea of using “old-school” marketing techniques in our online age is great. I think these techniques are being ignored as not applicable, but as you point out, they still work. They do, however, take that little bit more effort.

    Here in Australia, you don’t see things like drop cards on cars, but I’d bet that would work.

    Would you consider putting together a summary of “beginner” marketers tools and tips?

    Thanks,

    Dave

    • I could definitely do that. Thanks for the kind words. 

      I’ve been doing online marketing 10-years now, and the more I have learned, the more I have realized how much better and more effective OFFLINE marketing is. Whether it is drop cards, flyers, classified ads, or something else, there is just so much less competition than the online world. 

      Even if your business is 100% internet based, it would be crazy not to do at least some offline advertising. 

  17. Hello there, this is a very good addition to our online ad campaign. I like the way it brings you close and personal with a prospective client. Your business can reach others by word of mouth. That’s the “old school” and still effective way of spreading your business. 

    I’m with you that location is critical. In other words we have to follow our potential clients wherever they may be. The thing to do is a little research and find out where are your target audience hangs out.

    Thank you for your post, it was very helpful.

    Jose

    • You are spot on Jose. Match your message with the right medium and right market and you can’t go wrong. I just love drop cards. They work so good. I use them to promote several of my businesses and will never stop using them. 

  18. I have been learning different ways to get traffic on my website and drop cards seem to be a good idea for me. I like the idea that they are low cost and affordable. Would you mind sharing where you get 5,000 drop cards made for $139 with free shipping. I will order some for myself. 

    • The drop cards I buy are for USA only. What I suggest you do is make some on your own printer at home or visit your local office supply store. They can make some drop cards for you, and probably at a very good price. 

  19. Wow! This is some crazy information I’m hearing about for the first time. I have honestly never heard of drop cards until today. Drop cards seem very inexpensive compared to other marketing strategies I have tried in the past. Is this something I could use with my freelancing business, or is there something better you recommend? 

    • I probably wouldn’t use drop cards for a freelancing business, because most people out in the real world are not looking to hire a freelancer. Go to your average grocery store, and maybe 1 out of 1,000 people who visit the store would ever be in the market to hire a freelancer. You would be much better off using a different marketing strategy to promote your freelancer services. I would instead get on a website like Fiverr or Upwork, or promote your freelancer service on Craigslist. I hope that helps. 

  20. Hey Chuck, your article is fantastic. This is my first time learning about drop cards.  It seems like a wonderful marketing strategy at reliable cost, as you mentioned the cost from ebay.

    I’ll surely consider this option. But a quick question to you is: After getting these cards, how do you write your promotional offer on them. Do you hire somebody to do it?

    I’m feeling glad that I found this insightful and economical marketing information. Thank a lot to you.

    Cheers 🙂

    Akshay

    • When you have your drop cards created, your marketing message or offer is printed on it, so there is nothing for you to write in. You just hand out the drop cards. 

  21. Oh yeah, I love this idea! After reading this post I’m realizing all the different places I’ve seen drop cards, and I now realize that if others can leave drop cards in those places, so can I. 

    All I have to do is ask and all they can do is say no. As you say, getting them printed up is very cheap, and most printers will do a print run of 1000, 500, 100 or even just 50. 

    Obviously you’re paying more per card the less you get, but it’s still way more affordable than a lot of other advertising platforms. Great post, I’ll be getting some drop cards now!!

    • Woot woot!

      Yes, drop cards are definitely the way to go. Follow the tips in this article and you can’t go wrong. 

      Thanks for the comment. 

  22. Drop cards? To promote a website? Who would have thought of that?

    I love this idea, Chuck. It’s like being high touch in a high tech world. Any marketing strategy that we can do that is low cost and easy to do is DEFINITELY worth trying.

    I’m going to order some drop cards from my local printer and give it a test. Nothing ventured, nothing gained. 

    • You got this. I know you can succeed with drop cards and get more traffic to your website. 

  23. I have heard of businesses that use loyalty cards to get their customers to come back. I suppose it is like using “drop cards”. It is the first time I have heard of that term. It definitely gave me inspiration for my own business when I want to run specials for various products. Are the principles of using drop cards the same regardless if your business is online or offline?

    • Yes, you could use drop cards for an online or offline business. The major purpose of a drop card is to get your prospect to do something, such as visit your store, call you, check out your website, request a free info kit, etc. Whatever you do, don’t put your business name on your drop card. Instead, use a generic marketing message. 

  24. As an affiliate and network marketer; drop cards are one of the most important marketing tools you can use to get more traffic and leads. I have used drop cards some months ago and I can confirm that they are very easy to use and not too expensive. Like you, I bought mine on eBay because that’s where I found the best price. 

    • Glad you enjoy using drop cards too. They have worked very well for me for many years. 

  25. Thanks for this post. I never considered an offline approach to marketing my online business. The idea of a drop cards is very nice. They are very inexpensive, but still give your business a professional feel, depending on the kind of drop card you use. 

    Can I have it printed on eBay and sent to anywhere in the world? What quality of card do you recommend?

    • If you live overseas, I would have them made with a local printer. The shipping cost for that many drop cards, to an international location, would be out of this world. When you have your drop card printed, just make sure it doesn’t look cheap. Print it on good paper and make sure the layout looks professional. You don’t get a second chance to make a good first impression, so make it count!

  26. This is such a great idea! It never crossed my mind until now that I could use drop cards for promotion and making sales. Since I am a visual person, and a crafty one too, drop cards sound like a good addition to my marketing strategy.

    Would you say drop cards work better for locally based businesses or online based ones? I am an online based: so does that mean I would find places where my niche people hang out and hand in drop cards there?

    Thanks,

    Katya 

    • Drop cards work for local or online businesses.

      One of the best things you can do is leave your drop cards where people in your target market hang out. Do that and you will have much better conversions. Just my two cents. 

  27. I’ve been so focused on promoting my website ONLINE that I never even considered promoting it offline. Using drop cards seems like a good fit. It’s within my budget and it’s simple. I can just incorporate it into my day to day life. I’m going to start using drop cards next month. I’ll get some made at my local printer. Thanks for giving me this great idea. 

    • Yes, offline marketing in an online world is still very effective. I’m glad you are going to give drop cards a try. 

  28. Wow! I haven’t heard about drop cards before. I am just familiar with post cards and business cards. From the description of drop cards, it is a great method of marketing/advertising offline. Thinking about this, the list of businesses that can benefit from the drop cards is endless.

    I believe restaurants, salon stylists, fashion designers etc, can also be included. The method of the advertising is truly inexpensive and very easy to use. Thanks for the tips on the right information to be included on our drop card. 

    This post you shared is so educative, that I have started calculating on how to get my own drop card designed.

    • Thanks for stopping by Gracen. Just about every business would benefit from using drop cards to market and advertise their business. You just need to get creative and think outside of the box. Also, it should not be a businesses only marketing strategy. It should just compliment everything else they are doing. 

  29. I’m so used to business cards. It has never come across my mind that we can promote our business through drop cards. What a smart idea. I am already excited to have drop cards made for my business. It would be great if you can put up many great examples or samples of the drop cards. Thank you for sharing this wonderful marketing idea!

    • I’ll definitely add some example drop cards to this post later this week. Thanks for stopping by and leaving a comment. 

  30. I’ve never used drop cards before as a marketing strategy because I don’t know too much about offline marketing, but it’s nice to know that this strategy works to promote your business.  I wish you would have included some photos of example drop cards so I could get some creative ideas about what to do. 

    • I’m glad I could help educate you about drop cards. They are definitely worth experimenting with. 

  31. This is amazing, Chuck.

    I’m going to have some drop cards made to promote my website. Perhaps, I can make my drop card into a coupon for a purchase on my website, or to promote an affiliate product. I’m going to experiment with a few different strategies and see what works best for me. Thanks for sharing this information.

    • It definitely makes sense to split test and try a few different marketing strategies to figure out what works best for you. 

  32. This is some great information about promoting your business with drop cards. I have just gained another new way of reaching out to people about my online business, in a simple manner. I think I’m going to use drop cards to promote different affiliate products. I’ll follow your advice and send people to a capture page first. Thanks, Chuck.

    • Glad I could be of help. You definitely can’t go wrong using drop cards to grow your business. Here’s to your success. 

  33. I have never heard of drop cards before and just seeing it here for the first time is amazing.

    I love the idea of using the drops cards for coupons and special promotions. People, especially buyers love discounts.

    Personally, I think this is a great idea because they are so inexpensive and much more effective than business cards. 

    This will go a long way in promoting a lot of businesses.

    Cheers.

    • Absolutely. Every business owner would benefit from adding drop cards to part of their marketing campaign. 

  34. Drop cards are an effective way to promote our business and I must admit that up to this point I have totally neglected it. Thank you very much for bringing it to the table.

    I know it’s effective because I have seen others use drop cards in the past. I appreciate these tips concerning what should be on the drop card and the places where we could leave them. It’s great to have this form of promotion because it’s very cheap. I’ll head over to eBay and buy those 5,000 cards right away.

    Do you have any suggestions for promotions including a digital drop card? I’d also like to hear if you’ve had experience in this type of promotions: instead of a physical card with a promo code and e-card with the same promo code?

    • I think an e-card would be a waste of time. The beauty of a drop card is that people can hold it. They will keep it longer, even if they don’t visit your website right away. Just make sure you have a short, easy to spell URL with a tracking link, so you can test how much traffic and sales you get from your drop cards. 

  35. This is great. I have designed my drop cards yesterday online and am ready to order. After reading your article, I think I should go in and make a few changes on my drop cards, based upon the tips that you shared. I’m going to remove the graphics and put better sales copy on it. Thanks for sharing, Chuck!

    • Glad I could help. The uglier the drop card the better. The message is the most important thing. You are not trying to win an advertising award. Instead, you are trying to get your prospect to take action. Good copy-writing can make that happen. 

  36. This is definitely a new concept for me. 

    I’ve done a lot of advertising and marketing online to promote my website, but I can see how drop cards would be even more effective. I never would have thought to just have a marketing message. I assumed the drop card should be pretty with nice images. Thanks for educating me on drop cards. 

    • Glad I could be of help. Drop cards are very popular in my niche (MLM), but most people in other niches do not use them. I see it as a huge opportunity for most bloggers and website owners. 

  37. I’ve heard of postcards and business cards, but never a drop card. This idea sounds fascinating. I have a local printer near where I live so I am going to get a quote from him. I wish you could have shared some example drop cards in this post, just so we could get an idea what they might look like. 

    • I’ll come back and add in some example drop cards really soon. 

  38. I must admit that this is the first time that I have heard of drop cards. When I started reading your article I thought you meant business cards but was mistaken.

    I can see that drop cards are bigger than business cards, and this is great because you can fit more information on them and in bolder print to make them stand out.

    Thank you for your excellent ideas on where to leave them and on how often to do it. I will definitely be taking a closer look at this type of marketing strategy in the future.

    • Glad to help. You should definitely consider trying out drop cards.

  39. Although drop cards are a new concept to me, what really stands out to me is how affordable they are. They would only cost a few cents each, plus they would have a longer shelf life than a typical ad. If I saw a drop card out in public I would pick it up, check it out, and then go home and visit the website. I’m sure many other people feel the exact same way. Thanks for giving me some great ideas about drop cards. 

    • Yes, drop cards are VERY affordable. They’re also very easy to do. There is no learning curve. You just leave them everywhere you go. 

  40. I have never heard about drop cards before, although I probably have seen them around. I think that would be a very effective way for me to market my products and business. I think the great thing about these cards are that they are inexpensive and easy to use. 

    Usually when I hand out business cards it is very general. But with these drop cards you can get really specific with what you want the person to see or what you want them to do. 

    Do you know if these drop cards are on Amazon as well?

    • I’ve never seen drop cards for sale on Amazon, but if you search online for “order drop cards” or if you talk with your local printer, I’m sure you can come up with a great deal. 

  41. This is a great article about drop cards, Chuck. As an online marketer, I’ve always focused on SEO, link building, forum comments, etc. I never would have even considered doing something offline, but everything you say makes so much sense. It’s easy to get information overload with online marketing, but anyone can hand out a drop card. I’m going to order some myself and start using them. Thanks. 

    • Glad to help. That is why drop cards are so effective. Anyone can do it! Internet marketing is complex and always changing. 

  42. This was an extremely useful post. It took me back to my first ever business as an adult that I got into in Virginia was back in the early 1980s. Not having a big, budget, I made up a flyer and printed it off by the thousands at a Kwik Kopy store, and began to walk the neighborhoods of Richmond to place them over the flags of mailboxes.

    These were a bit bigger than the drop cards you mention, but essentially it is the same concept. I got MORE business from this than spending over a $1000 at that time on a coupon book that had a coupon for our services that was sent out to 20,000 households.

    Once we started getting leads and customers, soon we had more referral business than we could handle, and there was no need to continue with any advertising at all. Our service was so much better than the competition that our clients would bring us up in conversations with their friends and neighbors.

    I mention this only to show the power of these cards. They cost next to nothing to print up, and people do look at them. Our business was a housecleaning service, and we had several big commercial accounts in addition to the one-on-one household contracts.

    Your pointers make perfect sense and require less leg-work than what I was doing (literally) and I have taken some notes from this excellent post. We will be going back to this method of marketing, starting in the areas close to where our team members are living.

    I still remember how effective this method was all those years ago, and part of what our company is offering is agency services to offline businesses. This is one way we will generate some leads (one piece of the overall marketing plan). Thanks for the brush-up on this, I picked up some key points. They will help a lot.

    • I’m glad that your guerrilla marketing techniques for your house cleaning business were so effective. I guarantee they would still work today. Thanks for the insightful comment. 

  43. Drop Cards sound very interesting, Chuck. I’ve never used one before. I think they would be better with some nice graphics, so they look professional. I’m shocked that you think ugly drop cards work best. Maybe I can do a test and try handing out some professional looking ones and ugly ones and see which ones convert the best. Great article. 

    • By all means do a split test and prove me wrong. I’d love to hear how it goes for you. Come back and leave a comment on this post to share your results. I look forward to hearing from you. 

  44. Thank you so much for this information about how to use drop cards to promote your business. I am just beginning my affiliate marketing adventure and I certainly don’t know many of the tricks of the trade just yet. 

    I never would have even considered using drop cards or offline marketing strategies to promote an online business.

    This information was very useful and helpful for me. You broke it all down beautifully and made it very easy to understand. I really appreciate you sharing your insight on this subject. 

    • Yes, drop cards work great to promote your online business.

      I promote several mail order businesses which I promote online. And I promote several online businesses with mail order. It’s funny how it works. You just have to try out different marketing strategies to see what works best for you.

      I use drop cards in most of my businesses because they are easy to do. You just incorporate it into your daily life and leave drop cards wherever you go. 

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