How to Advertise On Your Website and Get Paid

Today, I want to educate you about how to advertise on your website and get paid. If you own a blog or website, why not make money with it? Once you’ve built up enough traffic (at least 300 to 500 visitors per day), you should consider monetizing your site. Up until that point, you should focus on building up your content and traffic.

While the idea of advertising sounds complicated at first, I’m going to walk you through a series of steps you should follow to find new clients and start generating advertising revenue.

How to Advertise On Your Website and Get Paid

Here are my 9 steps to teach you how to advertise on your website and get paid. Enjoy the information.

Step # 1: Know Your Audience

The first and most critical step is to know your audience. Check out the demographics for your website, via Google Analytics. If possible, try to figure out the following things:

  • What country they live in
  • Their average age
  • Their gender
  • Their occupation
  • Why they visit your website (check out the most popular pages)
  • What types of things they are interested in buying?

You can also collect this information by doing a survey on your website. I like to call this market research. The more you know about your audience, the better, more targeted advertisers you can find for your website.

Step # 2: Evaluate Your Competitors

Once you know your audience, you can move to the next step. Step two is to evaluate your competitors. Search through the top 10 pages of Google (in your niche) to find your competitors. Check out what types of products and services they offer for sale on their website.

What affiliate programs do they promote? Do they use Google AdSense or something different? Do they sell advertising? If so, what options are available and what are their rates.

Also, check out the Alexa rank of each of your competitors so you can guesstimate how much traffic they are getting on a monthly basis. Obviously, a high traffic website can charge more for advertising than a smaller, less established website in the same niche.

how to advertise on your website and get paid

Step # 3: Decide What Type of Advertising You Want to Offer

Your next step to advertise on your website and get paid is to determine what type of advertising you want to offer. You have several options to include:

  • Affiliate products
  • Banner Ads
  • Text Links
  • Sponsored Ads
  • Product Reviews
  • Newsletter Advertising
  • & More

It’s best to have several different options to offer your potential advertisers. At a minimum, offer banner ads and sponsored listings.

Step # 4: Determine Your Rates

How much should you ask for your advertising rates? As much as you can get! That being said, the best thing to do is look at what your competitors are charging for similar ads.

Also, if you currently have a banner ad on your website, and you track its metrics, and you generate $400 per month in sales from it, it makes no sense to sell advertising for that space for anything less than $400. Does that make sense?

What most people do is charge a rate based on every 1,000 impressions. It might be as low as 50 cents per 1,000 impressions all the way up to $5 or more per 1,000 impressions. There are lots of variables depending on your niche.

You might need to give your first few advertisers a price break, so they can try it out and see if they are getting a good deal. Also, if you are asking $100 for a banner ad spot, but no one is willing to pay more than $50 for it, you’re probably charging too much.

You might think your advertising space is worth “X” amount, but ultimately the free market dictates the value of it.

Step # 5: Determine Your Payment Options

This step is pretty simple. Most people use PayPal, but you can also accept Bitcoin or Bank Transfer.

Step # 6: Set Up Your Advertising Page

Your next step is to set up your advertising page on your website. It can say something like ADVERTISE HERE. On that page, you want to publish information about your website to include:

  • Your niche
  • When your website started
  • Your monthly traffic
  • The number of followers you have on social media
  • Your advertising options
  • Your advertising rates
  • A list of products or services that might be a great fit for your niche

By posting this information on your advertising page, you can save yourself a lot of time talking with potential clients who wouldn’t be a good fit for your website.

Step # 7: Promote Your Advertising Service

Your next step is to promote your advertising service. Just creating an advertising page on your website is not enough. You also want to put a few banner ads and links in prominent pages on your website directing people to your ADVERTISING page.

In addition, be sure to email your list about your new advertising service, since some of your subscribers might be interested. Plus, you should consider promoting your advertising service through some type of pay per click ad.

Step # 8: Collect Reviews & Testimonials

As you start to receive advertising inquiries and accept ads, do your best to provide amazing customer service. Answer emails, questions and phone calls promptly.

Have each advertiser use a tracking link so they know how many visitors they are getting from their ad.

Be sure to screen out advertisers if they are offering something that is not a good fit for your website. Do your research about each advertiser to learn more about their reputation and background. The last thing you want to do is let someone advertise on your website with a horrible reputation for scamming people.

Finally, be sure to get testimonials from each of your advertisers. You can post these testimonials on your advertising page, which will help you get even more advertisers.

Step # 9: Tweak & Scale as Needed

Your final step is to tweak and scale your progress as needed. Once you sell advertising for 12-months you will figure out what is working and what isn’t working. You can make adjustments as needed. For example, you might decide to increase your rates, offer different services, of eliminate your advertising program altogether.

The Million Dollar Question

Here is the million-dollar question as I see it. Should I sell advertising on my website, or not? While it might be tempting and sound sexy, sometimes you can make even more money just by selling your own affiliate products, information products or services. On the flip side of the coin, some bloggers choose to simply offer Google Adsense so they don’t have to spend time looking for advertisers.

I’ve personally sold advertising in the past, for several years, but ultimately, I realized I could make better money just promoting affiliate products, and it required less work and hassle. However, some bloggers make a great income selling ad space. To each their own!

Final Thoughts

There you have it folks.These are my best tips on how to advertise on your website and get paid. It’s pretty simple. What are your thoughts? What tips can you recommend to our readers? What have you tried in the past that worked well for you? How do you advertise on your website and get paid? Leave a comment below to share your thoughts. I look forward to hearing from you.

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63 thoughts on “How to Advertise On Your Website and Get Paid

  1. Hey Chuck, 

    I’ve really enjoyed reading this article as you’ve provided us with tons of valuable information. I’m very thankful that you’ve mentioned all the key aspects about how to advertise on your website and get paid. I already implemented some strategies, but there are a few key aspects of it which I left out like evaluating my competitors. 

    I’ve just realized that there are other websites competing against yours so in order to be the best from the rest, one must do something unique which hasn’t been done before. I’ll get back to you once I incorporate a few key aspects which you’ve considered. 

    Thank you for taking your precious time in writing this post. Keep up the good work! 

    • Glad I could be of help. When I first started out I really didn’t know what I was doing, when it comes to selling advertising on my website. After a year or two of messing around with it, I finally figured it out. I know you can too. Thanks for the comment. 

  2. How to monetize my website has really been a big concern for me. I want to make money from my websites and I’ve made some research on how to do that, but it’s really confusing. Reading this article has helped me, because I now see how I can advertise on my own website and get paid to do it. 

    • Thanks, Lok. I’m glad my article gave you some ideas about how to advertise your website and get paid. Here’s to your success with your website. 

      Chuck

  3. I must say that this article is pretty interesting and helpful. It helped me to see more ways of advertising on my website except affiliate products. You mentioned that we firstly should build enough traffic, do you think that 100 visitors per day is enough to start with a banner advertising?

    • By all means, you can put some banners on your website right from day one. Just don’t expect a lot of income from your banner ads until you grow your traffic. Set up your income streams early on, but spend 95% of your time creating content and getting exposure to your website. Once you have those things in place, the money just starts to come in. That is what I would suggest. Thanks for leaving a comment today, Daniel!

      • Yes, I agree with Chuck. Have ads from day 1 but focus on high quality content that will keep people coming back.

  4. You have mentioned about Google AdSense, and I am thinking if I will go solely on that option or have a combination of AdSense and selling advertising to advertisers. I’ve been hearing a lot about Google AdSense and most of the information I got about them is, they pay too low. So, that holds me from taking that route. But since I learned from this article of yours that it is possible to earn money by looking for advertisers, I may take AdSense as well, as a side-income source. 

    Now, my question is, in your experience, are there advertisers who are jealous of AdSense? I mean, the moment they know you are also displaying AdSense ads, they gonna pull out their ads and cancel their contract with you. Or, is it okay to display AdSense ads and at the same time, sell advertising to advertisers? It is always good to ask this question so I will avoid troubles along the way. 

    (TIA) Thanks in advance!

    • Adsense can be a good little side income. If your website get millions of visitors each month, AdSense is awesome. For most of us though, we don’t have that much traffic and have to do other things instead. Using AdSense, advertising and affiliate products at the same time is a good way to go. And no, advertisers won’t have a problem with it. After all, it’s your website. They must agree to your terms. 

  5. This is a very helpful article.Thanks. I am currently trying to decide if I want to do any advertising  on my website and, if so, what kind.    

    You brought up some good  points that I need to consider. First, is I probably should be focusing more on content at the moment rather than monetizing. Second, you also made me realize that it would be best to  be able to control exactly what is getting advertised on my site. With my niche, I can not afford to have it looking spammy.  

    I may end up being like you. I may choose to go with affiliate marketing instead of getting paid to put ads on my site.   

    • Whatever works, Sondra. There’s nothing wrong with just doing affiliate marketing rather than selling advertising on your website. Try out different things, test your results and focus on what does the best on your website. Once you figure that out, keep doing more of it. 

  6. I loved reading this article about how to advertise on your website and get paid. I will save this post so I can come back too it in a few months, when I am ready to start advertising on my own website. You offer really good information about advertising, and I really enjoyed the reading it. 

    I am brand new to building websites and just starting my own website at the moment. I still have a ways to go, but it’s nice to be prepared and getting comfortable with everything. 

    • Thanks for the comment, Alexandra. I wish you huge success with your new website. In the beginning, just focus on creating some great content, until you have at least 50-pages. Then focus on promoting your website and growing your traffic. From there you can start selling advertising on your website or monetize it with a different income stream. 

  7. I think looking at the competition is a great idea, jaxxy is great for that cause you can find content that no one has used but everyone is looking for. Perfect for grabbing an audience. I think the harder part is finding you niche but once you’ve done that, it’s so exciting and if you find a niche you are passionate about, you’ll be able to great content and be rewarded well. 

    • Jayde,

      Yes, studying your competitors is a great way to get ideas about how to advertise on your website and get paid. I try to spend about 30-minutes a week looking at what my competitors do. I always come up with a new idea when I do this. 

      Chuck

  8. Hello, this is a very good and informative article about advertising on a website. As a beginner in affiliate marketing I found your tips about advertising very helpful. Have you tried all of those advertising options as an affiliate marketer or perhaps as a freelancer? Some time ago I was thinking about being a freelancer, but I think it`s more difficult. I like your article, thanks for sharing with us!

    • Luke,

      Yes, I’ve sold sponsored listings and banner ads many times in the past. I also promote affiliate products and do work as a freelancer from time to time. Thanks for the comment. 

      Chuck

  9. I have to say you nailed it. Your website looks great. It reads great. I look forward to hearing your success stories in WA; if you choose to share them of course. 

    I am sure there are things you can improve on. But I still have a lot to learn myself. Perhaps someone with success in this field can share more constructive criticism with you. 

    All the best,

    Rex

    • Thanks, Rex. I’m glad you liked my post how to advertise on your website and get paid. I hope you will apply a few of these tips on your own website, so you can increase your revenue. Thanks for the comment. 

      Chuck

  10. Everything I needed to know about building a successful website all at my finger tips! I recently started making websites online and its like everything I needed to find is found right here! I learned so much about how I could advertise my website for better traffic! There are so many ways to monetize my site like Affiliate products, Banner Ads, Text Links, Sponsored Ads, Product Reviews and Newsletter Advertising. I only knew of affiliate marketing but now there is so much research that I can do into different options! Thank you so much! I subscribed to you email list! 

    • Thanks, Wesley. Yes, there are many ways to advertise one your website and get paid. You have to test out different things to see what works best for you. At a minimum, promote a few different affiliate products, maybe sell your own product, and sell banner ads or sponsored listings. As your website grows in popularity, advertisers will want to buy these things from you. Here’s to your success. 

      Chuck

  11. Thank you for sharing¨ How to Advertise on your Website and get Paid¨.I think, as you mention in your article, it´s a great idea that once you have generated sufficient traffic on your website is to monetize it .You then explain on a step-by-step basis the road map to follow.

    You mention the different types of advertising: affiliate products, banner ads, text links, sponsored ads, product reviews, newsletter advertising & more. But you don´t discuss the different merits or pros/cons of each type so you can concentrate your efforts in the most promising one i.e., most profitable. 

    I would like your opinion, for instance, on: PPC, and PUP. Pay per click (PPC) ads, is one of the most common models of advertising. It simply means and advertiser will pay you once someone clicks on their ad. And pops- up (pup) which many advertisers and bloggers dislike them, but it´s still an option. You can display these ads as pop-ups or pop–unders. Are they worth it?

    • Enrique,

      Every niche is different when it comes to selling advertising. You have to give people what they want. And the only way to figure that out is to ask your potential advertisers what they want to do. As far as popups and popunders, I would not use those myself, but it might be a good fit for you. As far as PPC, that’s not normally something you would sell on your website. That’s normally done by the search engines or different social media sites. Hope that helps. 

      Chuck

  12. Thank you for sharing this great information about on how to advertise on your website and get paid. I learned a lot from your tips.

    I am new to online marketing and am just starting to build my website from scratch and after reading this article I was able to get a ton of value. I still have a long way to go but following these tips, I will get the results I’m looking for. So far I’m only doing affiliate links. Do you think solo ads will increase the traffic on my website?

    I think that tip number one is key, we got to know our audience in order to succeed. 

    • I use solo ads all the time, but I would never send them to your website first. Instead, I would send them to a capture page, so I could collect their name and email. Then, I would redirect them to my website in the follow up email. I’m glad my advertising tips helped you out. 

  13. Good educative post. The primary purpose of us creating a website is to give us a permanent space and authority to be able to sell or promote a program or a product. Before joining wealthy affiliate I always run facebook ads but because I do not have a good website for my landing page the conversion rate of the ads has been always poor. Special thanks to good training on WA which has helped me to create a website for adequate and effective advertisement. Also ability to focus on the audience you want to focus or reach out is also a good factor to achieving successful advertisements. 

    • I’m glad Wealthy Affiliate helped you create your own website and that you can now do advertising online and get paid to do it. Here’s to your success. 

  14. Excellent information on how to get paid advertising on your website. I just got my website going a little over a month ago so it is probably too soon to start monetizing it, but once it’s been up for about six months I will be trying these techniques to monetize my website. I’m hoping to make some extra money doing this.

    • You’ve got the right mindset. Focus on building up your blog right now. Be in a rush to get to about 100 pages and/or 500 visitors per day. Once you get to that point, start leveraging your audience. That is what I would suggest. 

      Chuck

  15. There are various ways to advertise on your website and get paid, and this can only be done by having the right niche and knowing your audience. If you know what would be a great fit for your audience, you can pick the right affiliate products or reach out to the right potential advertisers. 

    • Seun,

      Definitely. You need to know your audience very well if you want to advertise on your website and get paid. The more information you know, the more money you can make. 

      Chuck

  16. Hello. This was a very good and informative article about advertising on your website. You offered us some very good advice about how to advertise on your website and get paid. As a newbie, I found your list of steps very helpful. I agree with you that it is really important to know your audience and then to build a website with all the advertising stuff. Thanks for sharing with us!

    • I’m glad I could be of help, Luke. Yes, knowing your audience very well is the key to success. Know what they want so when advertisers approach you, you will know if what they have is a good fit for your tribe, or not. Thanks for the comment.

      Chuck

  17. I have my own website and it has been up and running for almost three months now. The problem is I did not have a single advertisement on my website, because I didn’t know how to choose one. This article had everything I needed to know about choosing an advertisement and advertising on my website.

     I am going to use all of the tips and steps listed in this article and start advertising on my website. Thank you so much for sharing this article with us.

    • Sujandar,

      Congrats on your new website. Keep doing what you are doing for another few years and you have the opportunity to change your life. Experiment with different advertising and affiliate products to see what converts the best and produces the most income. It will vary significantly by niche. 

      Chuck

  18. I have only recently started considering selling advertising on my website. So, I found your article very helpful. Your tip about waiting until we build up enough traffic of 300-500 visitors per day seems like an excellent tip. I am not quiet there yet. Without the traffic, no one would want to pay for advertising. Understanding our audience seems like very good advise also. Thank you.   

    • Good point, Sondra. For now, just focus on growing your traffic. Once you hit those numbers, you might want to create an advertising page on your website, so potential clients can learn more about what you have to offer. Thanks for stopping by my blog. 

      Chuck

  19. One of the concepts you present here, that I’ve never really heard of or seen done…is the creation of an “advertising” page (as you might see in a newspaper I guess?)  Do you by chance have an example of what this page might look like?

    And not to put the cart before the horse…the assumption here is that you have some traffic coming to your site before you attempt this process is that right?

    When it comes to the different types of advertising to offer, is there any reason why you wouldn’t want to offer them all? Obviously it is more work to offer more options, but it might be worth the extra effort.

    Anyway, thanks for the article. It gave me some ideas that I should go and research a little deeper.  

    • KMV,

      Yes, you want to have a steady traffic to your website before you start advertising. Here is an example advertise page from one of my other websites. 

      https://onlinemlmcommunity.com/advertise/

      Start small with a few different options, and put on the page that you are open to other ideas. When you talk with potential clients, ask them what they are interested in, and see where the conversation goes. 

      I hope that helps. 

      Chuck

  20. I do not have many posts yet on my website. But in the near future, I will start to think about how to go about it. Honestly, I get so much interruption if a post had too many adds. I honestly think I would not put any ads, but have my affiliate products. But I never know how my posts will be doing and what the future holds.

    I like the different steps that are placed in this post. It looks chronological. Finding customers based on age, location, and intent to visit your web page is a brilliant way to pick advertising.

    The steps are clear.

    I love your marketing campaign strategy asking questions to figure out the interests from potential customers. 

    Finding your competitors by going up to page 10 of the Google is really a cool idea. 

    The description of how to find a an advertising rate is very logical.

    Should you compare your keyword in Ubersuggest which writes a cost? I am not sure if that helps.

    This post carries every aspect of advertising on your post and I truly got engaged while reading. 

    • Thanks for reading my post about how to advertise on your website and get paid for it. At the end of the day, you need a game-plan. Try out a few different things to figure out what your niche wants. Every niche is a little bit different. Also, when you are creating content, be sure to use affiliate links in your posts, rather than banner ads. For the most part, banner ads convert very low, plus they are a big distraction to you reader. I hope that helps. 

  21. Well I think this is a precise account of how to advertise on your website and get paid. I liked how you highlighted (bold print) the most important points.One of the best things I could have done was to assess the competition, to see what advertising options they were offering people. By checking out what other people were doing gave me a better idea of what I needed to do. Wonderful and informative article. Thanks for sharing.

    Michelle

    • Hi Michelle,

      I’m glad you got some value from my article. Thanks for stopping by and leaving a comment.

      Chuck

  22. Good post. I am starting my own blog and for now I am focused on content and website design. Once I put all in place and have at least 15 posts, I will start adding ads to it. Obviously the first ad source would be Adsense, but in the long run I think, I’d go with some other alternatives that depending on the website traffic, will work much better than Adsense.

    • Adsense is a good starting point. Once you get to 100 to 300 visitors per day, you definitely want to start exploring your other options. Typically, the sites that do well with Adsense have hundreds and hundreds of thousands of visitors every month.

      With a small audience, you can do a better job monetizing your website by selling affiliate products and even your own products. That is my experience anyway. Thanks for visiting my blog. 

      Chuck

  23. It’s so important to know your audience.You need to learn how to attract the right people.It’s vital to know your competitors. I believe if a market is too saturated, it is not worth it to go into. It’s interesting that you made more money promoting affiliate products. I think people are persuaded when they can read a description on something than just seeing an ad to click on!

    • Yes, entering a saturated market can be brutal. However, if the market is big enough and your content is good enough, you can still do well. 

      When it comes to affiliate products, it’s good to write reviews about each product. Banner ads do work, but I do much better with text links on review pages. That is just my experience. 

      I appreciate you visiting my blog. Here’s to your success. 

      Chuck

  24. This article has some great ideas for advertising and getting paid! I’m still new to working from home and getting the hang of all the little ins and outs. I had not even considered getting paid to advertise. 

    I am going to follow the steps you have here and see how far it can go! I am already focusing on the affiliate sales, which is the only thing I’m really doing right now. 

    Adsense is definitely the way I think I would go, but there’s always downfalls with that, right? I do have one block of “advertising” that I created for my site, but it’s just to advertise something else of mine. Great tips!

    • Yes, having AdSense is better than having nothing at all, but you should definitely explore your other advertising options. Unless you get a TON of traffic, it’s hard to make much money with AdSense, especially if you are only earning 10 to 20 cents per click. Just my two cents. 

  25. Hi There,

    Thanks for writing this very easy to understand article! It’s not easy to figure things out when it comes to advertising, especially when a website is not very old like mine.  

    It has just started to get some meaningful traffic lately and to be honest, after reading all that there is involved to sell some advertising on my website, I think I will stick with your suggested method of using Google Adsense. It takes so much time already to keep up with writing articles in a consistent manner that I don’t see myself doing anything else right now.

    Google Adsense, although their payout is not that high, is a set and forget kind of thing and that is what I need right now.

    However, as soon as I have a little more time on my hand, I will definitely come back to this “bookmarked” page.

    What kind would be best to start with?  Banner ads are what I tend to go with.  Do you agree?

    • I think the best type of advertising to sell is whatever your niche wants. Each niche is different. It might be banner ads, it might be text links or sponsored ads. You’ll never know until you test it out. Also, if you’re just using Google Adsense and nothing else, you are leaving a LOT of money on the table. Just my two cents. 

  26. Great article on how to advertise on your website and get paid for doing so.The explanations were clear, easy to follow and make sense (no pun intended). This is definitely an article that I will use more than a few times going forward, and also will refer others to when they may have questions on the process.

    It also frames clearly the question many have on why of having a website makes good business sense too. The work and time you put into creating an attractive website that has content people are searching for means that you can earn not only from affiliate sales but also from the advertising.

    I consider the advertising an additional source of passive income, as you really are tapping into the strength of all the other work you have done already. If you are selling your own products, using banners, pop-ups, and the like mean that you can tap into that traffic yourself.

    On the other hand, there are many other products, services, and tools that likely relate closely to your niche and traffic, so offering ads can actually be a boon to them while you are earning as well. Good post and read, thanks for your effort putting this together! 

    • Hi Dave,

      I’m glad my advertising tips helped you. There are so many ways to make money with a website, whether its advertising, using an ad network or promoting affiliate products. You just have to experiment a little to see what works best in your own niche. Thanks for the comment. 

      Chuck

  27. Target audience plus testimonials were the two ideas that rung a bell with me the most. With more reviews, especially positive, any product will sell more whether the product is yours, someone else’s product, or in some cases, you are the product. 

    People are swayed by reviews, which goes hand in hand with target audiences. When your target audience reads the reviews firsthand, you’re going to go a long way in your chosen field. Fantastic article and an even better read. I’ve starred two of your past three articles. Thank you so much for the tips. 

    • Glad you enjoyed my article about how to advertise on your website, Todd. Yes, using testimonials is very powerful. I try to do that whenever I can. Thanks for the comment. 

  28. I think this is all that I have been looking for. I have several websites with a good amount of traffic, but the issue is always the steps to follow or the way forward on how to advertise on my website. It’s confusing to get started. I don’t know what my niche wants or needs. 

    Since I have gone through your post, I have a good game-plan now. Thanks.

    • Joy,

      What I suggest you do is create an advertise here page on your website. List a few options such as banner ads, text ads and sponsored ads. Post your website stats so your advertisers know what type of traffic you get and any information you might have about your audience. From there, let them reach out to you and address what they are looking for and ask them what they are willing to pay. That is what I would do. I hope that helps.

      Chuck

  29. I’m learning more and more after reading your posts. They provide so much excellent information. I am ready to start finding advertisers for my website. I’m going to follow your advice and set up my own advertising page. I’m not sure how much I will charge yet, but I know I will figure that out soon. Thanks for this great article. 

    • Vicki,

      I’m glad I could help. If you follow the advice in the article you can’t go wrong. Thanks for stopping by and leaving a comment. 

      Chuck

  30. Among every other option listed, I prefer ADSENSE. Why?  Because it’s a contextual ad network, which implies that advertisements will be shown by your content. For instance, on the off chance that you are composing a post on web hosting, you are bound to see promotions identified with hosting or domains and this kind of keyword pays more. AdSense shows promotions by utilizing the cookie method. In light of user search history, they show targeted advertisements which convert better.

    • Adsense does show good ads that are targeted. The problem is they really slow down the load time of your website and most of them don’t pay very much per click. 

  31. Hi Chuck,

    This is an important article about how to get paid advertising on your website. I am a online marketer. A few days ago I started building my first website. I really enjoyed the information in your article. It will help me sell advertising effectively on my own website. Thanks for sharing. 

    Chuck

    • I’m glad I could be of help. I wish you all the best with your new website. 

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