How to Get Leads from Facebook Groups: 10 Secret Tips

Today, I want to share some simple tips on how to get leads from Facebook groups.

Let’s keep it real for a minute. According to some online stats, there are more than 1.3 BILLION Facebook users. That is billion with a capital B.

how to get leads from facebook groupsIn other words, there are TONS of people on Facebook. Even better, many of these people are looking for what you are selling. You just need to connect with them.

While some people just focus on spamming Facebook, or doing sponsored ads, I believe that Facebook groups offer a huge opportunity to get more leads for your business.

I’ve been generating leads via my own Facebook group for several years now. I have done many things right and many things wrong. What I want to share below are some of the best strategies that have worked for me, to get more leads from Facebook groups.

Before I share my secret tips, please know that my best suggestion is to leverage Facebook to generate EMAIL LEADS for your business.

While it’s great to have fans, friends and group members, what you really want to do is convert your Facebook followers to your email subscribers. That gives you more control and puts your business on auto-pilot.

In the paragraphs below, I’m going to share some simple things about how to get leads from Facebook groups. These are all things I currently do or have done in the past. Rather than try all of these things at once, just pick one thing off this list and start with that.

Tip # 1: Make Your Group an Open Group

In Facebook, there are secret, closed and open groups. All three types of groups have advantages and disadvantages. I used to be a fan of secret and closed groups, but now I like the “open” groups more.

I like these groups better because they give you more visibility.The group’s posts show up on the wall of all of the group members, and are visible to their friends as well. Not so with other two types of groups.

All you need to do is click on the settings tab of your group and you can change it to an “open” group.

Tip # 2: Do Contests

There’s nothing like a good contest. Create a post in your group with some type of contest. Do it often, at least once a week.

Use a contest to send people to your capture page or offer where they can opt-in to your email list.

Let everyone know that you will pick two or three random winners and give them a prize. For example, you could have a contest that goes like this.

Anyone who likes, shares and comments on this post between now and next Monday will be entered into a raffle. I will pick two random winners who will each receive a free $10 Starbucks gift card.

Be sure to include your URL to your capture page on the actual contest post.

Tip # 3: Ask People to Like, Comment and Share Your Posts

At the end of every post you share in your group, simply ask people to like, share and comment on the post. This gives you more engagement, which will lead to more people seeing your post, which will lead to more leads.

Tip # 4: Participate in Other Groups

One of the best things you can do get more leads through Facebook groups is to join other groups. Find three to five groups in your niche and become a valuable contributor in each group. Ask questions, comment on other posts and provide value to the group. Invite interesting people to become part of your own group.

Tip # 5: Connect with Your Group Members Individually

One of the best ways to get more leads with your Facebook group is to connect with group members individually. Send private messages. Get to know people so they know you are a real person.

Consider calling people or doing “facetime” with several of your contacts. This is a great way to build up your credibility and get more leads.

Tip # 6: Share Your Capture Page

Make it a point to include a link to your capture page every 2nd or 3rd post you share in the group. Remember that most people need to see something at least 10-20 times before they take action.

Tip # 7: Use Memes

Memes are a great way to get more leads from Facebook groups. You should use memes whenever you can. Be sure that every meme you share has a link to your website or capture page on it. It’s just one more way to keep your marketing message in front of your viewers at all times.

Tip # 8: Use a Group Cover with Your URL On It

Facebook lets you upload a cover to your group. Think of this as a header image. What I suggest you do is include the name of your group, a catchy headline, and a URL to your capture page. Some people will see the cover and naturally want to check out your website.

Tip # 9: Write a Compelling Group Description

In your group description, make it compelling. Make it interesting. Write it like a sales letter. Have a headline, a call to action and a few benefit points. Be sure to include the link to your capture page in it, so you can get more leads.

Tip # 10: Facebook Live Videos

leverage facebook to get leadsQuite perhaps the best way to get more leads from Facebook groups is to do your own Facebook Live videos. I suggest you do this once a day, or at least a few times per week. When you do Facebook Live videos, everyone in your group gets notified. People can watch it live or watch the replay.

Make some great educational videos. You can promote your offer at the end of each video. Simply say something like, “if you’d like more information about how to do what we talked about today, just visit the following website.” This should result in lots of new leads.

You can also include your link as the first comment in the video.

Final Thoughts

There you have it folks. These are 10 of my best tips on how to get leads from Facebook groups. What are your thoughts? How do you get leads from Facebook groups? Leave a comment below to let me know what you think. I look forward to hearing from you.

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50 thoughts on “How to Get Leads from Facebook Groups: 10 Secret Tips

  1. Although I have considered utilizing social media to promote my website, I wouldn’t necessarily have thought of these exact ideas. I am not so well acquainted with Facebook groups, so I don’t understand all of the jargon, but in principle if you are connecting with your audience, then that builds up trust and rapport.

    • Thanks for visiting my blog, Mark. I believe Facebook is a very powerful marketing platform, if you use it properly. I tried avoiding it a long time myself, but it’s inevitable. Go to where your target audience is. Chances are they on Facebook. In just a few minutes per day, you can set up your own Facebook group and start generating your own leads. It’s really awesome, and free!

  2. Thanks for sharing this informative and educative post. I really enjoyed reading this. All the guidelines you illustrated on how to get leads from Facebook group will be followed by me and I will start following you from now on because your posts seems to be educative and informative. Thanks.

    • Thanks, Lok. I’m glad you liked my post about how to get leads from Facebook groups. If you follow the advice in this article you can’t go wrong. Here’s to your success. 

  3. Being visible and adding the right kind of value can be great ways to generating leads through Facebook groups. It could be by posting an educational or teachable content, inspirational content, entertainment and social proof. Also make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes, keep things very interesting and don’t forget to be consistent. 

    • You hit the nail on the head, Solomon. You definitely need to mix things up and you definitely need to be consistent, something most people mess up. One of the worst things you can do is be boring. You want to be funny, inspirational and educational and keep your audience engaged, if you want to get leads from your own Facebook group. 

  4. Heyyy Dude!

    I love this article so much because you’ve actually shown the exact ways to get more leads from Facebook. The truth is I know of several people on Facebook that are looking for legitimate ways to make money online and these tips you have given can help convert them into email subscribers and probably leads too.

    Farewell.

    • Hi Barry. Glad you like the post. Yes, following these simple tips will definitely help you get more email subscribers, which is what you want. Leads, leads and more leads. Gotta get me some leads!

  5. I was angry with myself when I first saw this post, I was like, “where was this back then.”I spent a whole lot of time trying to get leads from facebook groups but it all turned out to be a waste of time.

    This is just precise and concise enough for me to start getting the facebook leads.

    • Many of us mess things up the first time around. That is normal. Take this advice, set up your own Facebook group and start getting more leads for your business. You will be glad that you did. 

  6. You’ve just shared my secrets! Okay, not a secret anymore anyways because these folks will use up these tips immediately to get leads from Facebook. I love the Contest idea especially. If a post on Facebook promises to give out $10 gift to winners selected randomly if they engage in it, that post will go viral; which equals more reach and better chances of getting leads for the offer presented.

    • Absolutely. Having contests is a great way to go viral and get more leads from your Facebook group. Thanks for visiting my blog today. 

  7. I so much love Facebook groups as they’ve been the most easy means to get leads via Facebook. It was really cool when I saw a Facebook post in a group that claims to teach Affiliate Marketing and the engagement was so unbelievable. I’m going to start doing this myself. Thank you for the tips

    • Yes, when you can get lots of engagement going on in your group, you can get a TON of leads. The key is to provide good content that people want to share. That results in more likes, comments, shares and leads. Thanks for visiting my blog today. 

      Chuck

  8. Some great tips here on how to get leads from Facebook groups!

    I agree, that Facebook groups are a great way to get leads for your business, as long as you do it in an ethical manner and don’t do anything “spammy” they can really work well!

    I’ve been building my own Facebook group the last 6 months and have tried a few of your tactics.

    One that really intrigues me is doing Facebook “lives” but I’m kind of scared, to be honest!

    Do you have any tips for getting over the nerves of going live?

    Cheers 🙂

    John

    • Hi John. Thanks for the comment. I’ve found that once you just step out of your comfort zone and do one or two Facebook Lives, it really helps your nerves and makes things much easier. I agree with your point about not coming across as spammy. I just try to provide value to my Facebook group and position myself as an expert, and attract them into my businesses. I hope that helps. 

  9. These tips are information I have been looking for. I have been trying to get traffic and leads off of Facebook for some time now. I do get some, but it’s hard to get them off of that platform and visit my site. Some of the methods you suggested in here I will give a try and start my own group. Thanks for the information it was much needed.

    • Glad I could be of help, Cory. Having a Facebook group for your chosen niche is a must, in my opinion. It positions you as an expert and is a great way to stay in touch with your tribe. Thanks for the comment. 

      Chuck

  10. Thanks a lot for the valuable and insightful post.

    I do come across people earning money by utilizing Facebook traffic I was wondering on it and tried few things but I didn’t get my desired results. I must say I found your post highly uplifting and educational.

    Your 10 tips are an eye-opener to all sorts of information I wasn’t aware of! Thanks again!

    Moving forward I need to implement what I learned from your post and I strongly believe I am going to get leads to my email list from FB by using your 10 tips.

    Wishing you great Success!

    Paul

    • Thanks, Paul. If you get nothing else out of the article, getting people in your Facebook group to opt-in to your email list is hands down the most important thing to do. That way you have more control in the marketing and follow-up process with your leads. 

  11. Yeah, I did a lot of contests on my Facebook pages in the past to good effect, they work.

    I find the more you participate in other groups on Facebook the more engagement you get on Facebook and therefore the more followers and likes you get leading to more traffic.

    Actually, that is very true, I find people need to see something at least 3 or 4 times before they take action on it.

    Compelling, engaging and interactive content makes people engage in Facebook and leads to more traffic agreed.

    Thank you very much for detailing how to get leads from Facebook. Dave.

    • Yes, I’ve found the more I post in my Facebook group, the more interaction I get. I try to update it several times per day, especially in the evenings after dinner. Thanks for the comment, David. 

  12. This is a very good article with great information. I have been thinking about how I can utilize Facebook for my website and you have given me a ton of great ideas, and ways to move forward with this. Facebook does connect a lot of people together and you will be able to reach out to a lot of people by using Facebook. I will be starting an open Facebook group as my next step 

    • Awesome, Alexandra. What will your Facebook group be about, what niche?

  13. Thank you for this comprehensive guide.  I have built up a Facebook following but with the recent changes, I have been advised that Facebook Groups are the best way to attract business and have considered this option moving forward.

    You have given a very comprehensive guide on how to make these groups work and I thank you for this.

    I just have one question. In order to implement each of these actions, can you please tell me approximately how much time it takes?

    • I set aside about 20-minutes per day for Facebook group and do what I can during that time. That is the key. Set a time slot and be disciplined enough to stick with it. 

  14. I love the groups on Facebook because when you are really engaged, you get a better experience. I am apart of the local modeling groups, the calm app group, and some animal crazed group.  I do find myself having a hard time with the annoying notifications but once I clear those up I am a little more organized.

    I started my own page as a result , did decent with getting people to like and share, now I am just maintaining it.

    • That’s awesome, Kira. It sounds like the Facebook marketing plan is working well for you. Keep up the great work.

      Chuck

  15. What a great article. Facebook for me has been a great way to get leads for my business. I think I do a lot of things right but this article showed me some of the things I’m doing wrong and some of the things I could change. I know some people say that Facebook is a waste of times. However I don’t sit on there all day. I lam only committed to so much time each day and that’s all the time I use. Thank you for a great article. Anyone thinking of using Facebook should read this article.

    Dale

    • Thanks for the comment, Dale. Facebook groups are a great way to get leads if you work smart and follow your game-plan. It can also be a big time suck if you try to wing it without some sort of strategy. 

  16. Yes, some of the people I look up to and admire the most implement every single one of these tactics. I personally want to make my own group within social realms, because people love it when their star idol treats others like individuals and includes them in on everything. This leads me to condone the fact you stated to treat your group members like individuals, as I implied above. We all should, and sometimes it’s the make or break point for us as professionals. 

    • Todd,

      Having your own Facebook group for your audience is vital because it allows you to connect with them on a personal level. Use the personal touch and take the relationship off Facebook as quickly as possible and you can’t go wrong. 

      Chuck

  17. Another awesome post! I have no idea on marketing with Facebook, and now I have all the tools I need to go do some serious marketing to get my business off the ground and running.

    You have explained everything I need so thoroughly – thank you.

    I’m so glad I bookmarked your site, as it is so informative and I will learn a lot from visiting here.

    Keep rocking!

    • Thanks, Vicki. 

  18. This is such a great article. I have just started to really get into the world of online business and it can be a very long and tedious process when it comes to promoting your website. I have been struggling with how to use Facebook to promote my business and not to spam people and discourage the from joining me. 

    Your post has really helped me to figure out the next steps I am going to take. Thank you for sharing. I really like the idea of creating contests. After all, who doesn’t love wining? I will be implementing some of these.

    Thanks again for sharing.

    • Jamiro,

      Thanks for visiting my blog and leaving a comment. Here’s to your success with your online business. 

      Chuck

  19. I’ve been running an entertainment Facebook page for like 7-years now. And I can safely say that Facebook probably isn’t the best venture to be honest. 

    I mean, even with all the stuff listed here, Facebook is so dang inconsistent with its reach. AND they will let bugs just fester forever on the site despite many people reporting them. 

    My posts were receiving no reach so I contacted Facebook from their support page. The response? Some bot inspected my page, told me that I was disobeying the Facebook rules. 

    Didn’t tell me exactly how or which posts counted. After they sent me the message, my page was unpublished. Even after deleting every post I ever made in the timeline I went back to request a re-inspection only to find out that the link to apply for it is broken. 

    And it has BEEN broken for months now. So I’ve been running a new page.Facebook ain’t a good basket to put your eggs right now in my opinion. They are in need of a serious overhaul.

    • Sorry to hear about your experience with your Facebook group. I’m not a big fan of the site myself. The only reason I am there is because many of my prospects and customers are there. Until something better comes along, with mass reach, I will have to deal with their horrible customer service and bugs. 

  20. Collecting emails from the members in your Facebook group is very important in case Facebook ever shuts down your account, or goes out of business.

    My personal favorite is the one where you do the contest. That method has a very quick result, because many people like giveaways so much that they will stay glued to your page just to win the contest. 

    Thank you for sharing such insightful tips on how to get leads from Facebook groups.

    • Favour,

      I’m glad you enjoyed my post about how to get leads from Facebook groups. Thanks for checking out my blog and leaving a comment.

      Chuck

  21. Tons of value is to be found in this post on how to get leads from Facebook groups. I manage a few myself and am a member of many more. Over the past year, I have leveraged the power of the groups to build credibility, trust, and leads. They really are effective and you can grow your business organically without spending inordinate amounts of money on paid ads.

    Every one of these tips is useful, and I can vouch for the effectiveness each offer. I have grown my groups from no members to between 1000 to 2000 without doing any real promoting. If people follow your advice, they will gain the benefits.

    If there is one thing I would add to these great tips, it would be to add a bot tool with welcome options and follow on message sequences. These can help get instant communication going with new members and also offer you an opportunity to have instant communication with members.  

    I am a big fan of Facebook groups, and it is apparent that you are as well. Every reader and subscriber should become one as well, they will be well served with the increases in engagement and hopefully sales!

    • Thanks for the comment, Dave. I’ve never used the BOT TOOL myself, so I’m going to go and check that out. I’m glad you use Facebook groups to get leads as well. Keep up the great work!

  22. Hi Charles, 

    What a remarkable post! This article is full of useful information that I can’t wait to dig deep and start utilizing the resources you have shared with your readers. I never knew Facebook could be that useful in getting leads to your product.

    I must admit I find it insightful to read your blogging. Keep up the good work.

    • I have lots of friends who don’t use Facebook. I tell all of them they are leaving a lot of money on the table. Even if you don’t use it for a personal account, everyone with a business should be on Facebook. At least create a fan page or group so you can connect with your audience. 

      Having your own Facebook group is such a great way to get leads. I’ve built up a group of just over 1,600 people. Those group members have resulted in a ton of business and traffic to my website. 

  23. I really like your points about doing a Facebook live. This is such a great way to connect with your group, because they can see and hear you at the same time, and realize you are a real person.

    I also like the idea about doing contests to get leads. Everyone loves a good contest. If it’s a good prize, people will share the content with others. 

    Anything you can do to really connect with your group members is vital. As you do that, take them off Facebook and get them onto your email list!

    • Thanks, Erick. I’m glad you enjoyed the post. Using Facebook groups to get leads is such a smart way to do business. I’m glad you enjoyed the article. 

      Chuck

  24. I have read several of your posts, and I have followed every bit of them sheepishly, and I must say you’re a genius and a role model. I haven’t really given a thought about getting leads from Facebook or any social media platforms, but it does sound like a brilliant idea. I’m definitely going to put it to work sooner than later.

    • Seun,

      Do yourself a favor and set up your own Facebook group today. Even if your group just grows by a few people a day, you would have more than 1,000 group members one year from now. If you communicate frequently and provide a ton of value, that can result in a lot of website traffic, leads and affiliate sales. 

      You could literally spend just five minutes per day inviting a few people to your group and making a couple of posts. That’s it. It’s not overly time consuming and it is a great income producing activity for affiliate marketers. 

      Thanks for stopping by and leaving a comment. 

      Chuck

  25. Thanks for the tips on how to use Facebook to grow your business. 

    I have a Facebook page which is linked to my website and I am getting a considerable number of engagements. And while I always use images with my website’s URL, I am now considering changing the name completely into my website’s name. I think it was a mistake not using my website’s name from the beginning. Do you think it is a wise decision to change the name? 

    • If possible, make the group name the same as your website. That is great for branding purposes. Of course, those are just my thoughts. Thanks for stopping by and leaving a comment. 

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