Top 17 Email Marketing Tips of All Time

Today, I’m going to share my top 17 email marketing tips of all time with you. I’ve been doing email marketing for nearly 10-years now. A lot has changed during that time. What used to be the Wild West has definitely evolved into something much more sophisticated.

I should start by saying that if you are NOT using email marketing as part of your overall marketing strategy, you are WAY behind the power curve. You’re stuck with the 1980s thinking and it’s holding you back!

Email marketing is extremely effective. Plus, it’s practically free to do. With a little bit of education, some testing, and discipline, you can use email marketing to make your cash register RING! How about them apples?

My Top 17 Email Marketing Tips

I believe that if you follow the advice in this article, you will drastically improve your email marketing efforts. Read the article and decide for yourself.

# 1 Segment Your List

Your email list must be segmented. This simply means that you have multiple lists. You create a list for buyers, one for prospects, one for former customers, etc. The more targeted you can make each email list, the better you will do.

# 2 Use an Auto-Responder

This one should be a given. Hopefully, you’re not working on your Commodore 64 Computer. Hopefully, you’re not emailing each person on your contact list one at a time.

You need to use an auto-responder, such as Aweber. This is nothing more than a software program that manages your leads and sends out emails on your behalf. I can’t speak for you, but my auto-responder is my # 1 business tool. Don’t leave home without it.

email marketing tips# 3 Communicate Frequently

Some people say absence makes the heart grow fonder. Well, not in business it doesn’t. You must realize that your customer is getting bombarded with thousands of marketing messages every single day. Your competitors are relentless and they want your customers to come do business with them.

If you aren’t emailing your list at least three times per week, your prospects and customers are going to forget about you. Why? Life is busy. There’s lots of noise and communication. I personally believe you cannot over communicate with your customers and prospects, as long as you are PROVIDING VALUE.

I email my list three times per week. Most of my millionaire mentors emails their list daily. I am not a millionaire yet. They are. Maybe I should start doing what they are doing.

# 4 Keep a 3:1 Ratio

This ratio has worked very well for me. I try to make sure I send out at least three educational emails for every “pitch” email I send out. I recommend you do the same.

If all you do is send out emails trying to sell stuff, in every single email, you will see lots of people unsubscribe. You will see lots of people not even opening your emails. Plus, you will annoy your subscribers and piss people off.

It’s fine to sell. Your customers know you need to make money. Just put their needs first and offer them something of value, rather than always asking them how much of money they have left on their credit card limit.

I’ll also chime in and tell you that the best way to sell is by educating your prospect, rather than trying to convince them to buy what you have.

# 5 Maximize the P.S. Line

The P.S. line is where the magic happens. Magic baby!

Here’s what I do. I simply make every email I send out educational. I simply use the P.S. line in every email to do the selling for me.

Other than the subject line, the P.S. line is the most read part of your email. That’s what I have found anyway. Make the P.S. line bold. Appeal to your reader’s emotions. Give them irresistible offer they can’t refuse.

# 6 Track Your Metrics

It’s all about the base, about the base, no treble. Well, actually, it’s all about the METRICS.

The numbers do not lie. People lie. But not numbers. Know your metrics like the back of your hand and do everything you can to improve your numbers.

This means you know your cost per lead, cost per action, cost per conversion, open rate, no open rate, etc. It means you clean your list regularly (not with Ivory soap) by removing people who do not open or read your emails.

# 7 Write Like You Talk

Write like you talk. That’s what I’m doing in this article.

One of the worst mistakes marketers make is they are BORING. By the time their readers are a minute into the email they are drooling, snoring and doing the head bob. You want your emails to be fun, conversational and to the point. Act as if you are sitting across the kitchen table from your prospect and speaking to her from the heart.

# 8 Keep Your Emails Short

Attention deficit is at an all-time high. Your reader has the attention span of a gnat. I don’t say that to be mean. I just want you to know that you only have a few seconds before your readers decide to read your email or hit the back button. This is why the subject line is so important.

If you have a lot of information to say, summarize and have a link that says “to get the rest of the information click here.” When possible, try to keep your emails to no more than three or four short paragraphs.

email marketing tips# 9 One Central Theme

Each email should be geared around one central theme. Don’t be scatter brained and talk about three or four main points in your email. That will lead to information overload (and remember, a confused prospect does nothing). Keep your entire email geared around one main point. Keep the main thing the main thing at all times!

# 10 Master the Subject Line

If you have two hours to write an email, spend the first hour and a half on the SUBJECT line. This is the most important part of your email. Be bold. Take a stand. Say something crazy! Do what you can to stand out.

One thing that has helped me a lot is to keep a swipe file. Every day, before I delete all of my emails, I write down the subject lines of the emails that really get my attention. I keep these subject lines in a swipe file and use them as a template for my own email subject lines.

# 11 Follow the CAN-SPAM ACT

Uncle Sam passed the CAN-SPAM Act to protect people from receiving unsolicited email messages. Here’s the bottom line. Include your physical address on each email. Include an unsubscribe link on each email. Honor people’s request to unsubscribe. And never email people who have not opted-in to your list. Do that and you should be fine!

# 12 Tell People What You Want Them To Do Next

Tell people EXACTLY what you want them to do. If you don’t tell them what you want them to do, they will do something. You know what they will do? NOTHING.

Have a strong call to action in each email you send out. If you’re selling a product in your email, tell your readers to click on the link and order this product TODAY! This will lead to more sales.

If you want your readers to call you, tell them to call you. If you want them to redeem a coupon on your website, tell them to do that. Also, tell them how to do it and use a cutoff time of when the offer expires. Fear of loss is often the best motivator. You must have a sense of urgency in your offer.

# 13 Add An Email Forwarding Option

In each email, have a forwarding option where people can forward the email to their friends and peers. This is a great way to get added exposure, and best of all, it doesn’t cost you a dime.

# 14 Make the OPT-IN Process Simple

A big part of email marketing is to BUILD YOUR LIST. If you have a website or capture page, you need to make the opt-in process SIMPLE.

Have a popover on your website. Have an opt-in form on every page of your website.

Also, make sure you turn off the confirmed opt-in option in your auto-responder. Just ask for the email and nothing else. The more fields you require in your opt-in form, the less likely the person is to opt-in.

# 15 Embed Videos

People love videos. While some people still like to read, a large percentage of people prefer videos over the written word.

In each email, feel free to embed a video. It will make your emails more effective. Even better, be interesting. Be memorable and funny.

Put on your Santa Claus hat and give them the information. Smile and laugh. Be yourself. People will like that. People want to know you are a person, not some big corporation.

# 16 Link Back to Your Website

Once you build up an email list of a few thousand people, and you communicate with them frequently and provide value, you can get a TON of traffic back to your website. All you have to do is include a link at the bottom of each email redirecting people back to your website.

If you want to be effective doing this, you need to give them a strong call to action. Give them a reason to click. Get creative and mix things up.

email marketing tips# 17 Include Your Phone Number On Your Website

I just said a bad word. Phone number? Yes. I talk to people all the time who own websites and don’t want people calling them. That is a huge mistake. I personally think it’s dumb not to include a phone number on your website.

Why miss out on sales because someone had a question and couldn’t get in touch with you? One of the biggest things I have people tell me when they call is “you actually answer your phone?” I’m always in awe, because I expected more bloggers and website owners would do it.

This doesn’t mean you need to answer your phone 24/7. Get a free Google Voice number and let that screen your messages for you. That way, you aren’t at the beck and call of your phone. But whatever you do, give people more than one way to get in touch with you.

Final Thoughts

There you have it folks. These are my top 17 email marketing tips of all time. None of these things are SECRETS. Most of them are really easy to do. They’re also easy not to do. I hope you will follow the advice in this article and improve your email marketing efforts so you can take your business to the next level.

What are your thoughts? What are your top email marketing tips of all time? Leave a comment below and let me know what you think. I look forward to hearing from you.

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95 thoughts on “Top 17 Email Marketing Tips of All Time

  1. You have provided an invaluable list of email must!

    Many people think that email is dead and that open rates are not worth the effort.

    However, I have been using email for the last 10 years or more and it is still as relevant as many years ago.

    People are lazy. They buy what is in front of them and if they have to look for you when they want to buy, you will miss out on a lot of sales.

    If your competitor is in front of your prospects on a regular basis and you are not, then they will beat you.

    I like the idea of writings as you talk…

    Conversations are king!

    #12 is spot-on…

    Finish with a call to action!

    Great job!


    • Glad you enjoyed the list. I agree that even though email open rates aren’t what they used to be, email marketing still works great. You have to stay in your prospect’s mind as frequently as possible, so they don’t forget about you. If you can be interesting, provide value and help them solve their problems, they will be happy to hear from you on a regular basis. If you are annoying, pushy, boring or just about selling, they will gladly hit the unsubscribe button and remove you from their life. Choose wisely!

  2. The top 17 email marketing tips and each one a gem, Chuck.

    While I personally use MailChimp, I have used both AWeber and GetResponse in the past and have found all of them excellent.

    I totally agree with the importance of the Subject line (Tip #10). Being in the Southern hemisphere, most of my emails come in overnight. I can wake up in the morning to over 100 emails in my inbox. There’s little point in unsubscribing. Many simply don’t work and others I suspect of unsubscribing me but then on-selling my email address to others, so that I end up with more. The CAN-SPAM (Tip #11) act had good intentions, but is almost impossible to police and prosecute, so no one bothers.

    Anyway, back to the Subject Line. I don’t have time to open all the emails I get, let alone read them.

    So which ones do I open?

    Well, if they’re not from friends or relatives, it depends entirely on the subject line. Does it grab my attention? Does it make me want to open it?

    I think your idea of keeping a swipe file of emails whose subjects grabbed your attention is a great one and I’ll certainly be doing that.

    As well as following your advice to keep the offer in the P.S.

    Thanks for this article, Chuck.

    • Phil,

      Thanks for the comment. I’m a lot like you. I get bombarded with emails every day and after checking who are they are from, the next thing I look at is the subject line. If it is boring, spammy or irrelevant, I hit the delete button and away it goes into my trash folder. 

      As far as the CAN-SPAM Act, I agree with you. It is hard to enforce. I’ve found some companies keep emailing you even after you unsubscribe and others either add you to a bunch of other lists or sell your information. Not sure what to do about that. 

      Have a Happy New Year!


  3. Hi,

    This is interesting because I have just been thinking of how to market my sites.  I didn’t consider emailing people, I think because I have an adverse reaction to when I receive spam in my inbox.  Do you have any tips on how to populate an email list?  Or do you recommend to just start out with people you know?

    Best regards,


    • Hi TaN,

      Yes, some people get annoyed by emails, but many people do not. At the end of the day, it’s not what we like that matters most, it’s what works that matters most. Just to put it in perspective, I had popovers. However, more than 90% of my email subscribers come from a popover. I would be foolish not to use one, even though I don’t like them myself. 

      When it comes to building an email list, you simply want to add forms to your website. Have a popover, a form in the right column and something in, or at the end, of the content. Give away something spectacular, such as a free eBook, as an incentive to get people to give you their email. 

      Over a period of time, you can build a large list. Even if you just got three new subscribers per day, that would be more than 1,000 new email subscribers at the end of one year. 

      I hope that helps. Happy New Year. 


      Chuck Holmes

  4. I love your post, I have been wanting to study up on email marketing, your post just gave me the perfect opportunity and I really appreciate the effort you put into it.

    You really have a lot of sound principles wrapped up in your training, I like the auto responder and never leave home without it, especially leaving a phone number on the website, that really lets the customer know you care, not to mention, fewer lost sales.

    Thanks for the post.

    • Thanks, Neil. It took me more than 10-years to learn all that stuff and a few hours to write the post. The bottom line is email marketing works, if you have clear goals, a game-plan and the discipline to follow it. It is a great way to keep your traffic growing month after month and it’s also a great way to drive up your sales.

      Your point about including your phone number is also spot on. 

      Thanks for the comment. Happy New Year. 

  5. Great information for anyone trying to up there game in the e-mail / internet marketing business, When I did email marketing I never really tracked my Metrics, Do you recommend any software for this? I never thought about the P.S. line in an e-mail very good point you make there, If you are not using that info you are missing a good selling point. I also like to write like I talk, it makes the conversation more honest in my book. Do you have a recommendation for an auto-responder?


    • Hi Dennis,

      Thanks for the comment. I recommend Aweber for my autoresponder. I’ve been using their service for 10-years for all of my email marketing efforts and it has helped me immensely. 

      For tracking my metrics, I use Aweber’s feature, or I use the tracking links from the specific affiliate program I am promoting. If it’s just promoting your own website you can put a tracking code at the end of the URL, something like ?source=youtube.  That would work fine. 

      Have a Happy New Year. 


  6. Thank you for sharing your 17 email marketing tips.

    I am new at email marketing. You have provided lots of useful information. I will definitely follow your advice to improve my email marketing result.

    My website is still new. Do you think I should start my email marketing now or wait till there is more traffic to my site?

    Thank you. 

    • Christine,

      I would start my email marketing campaign from day one. Even if you just start out getting a couple of leads per day, that really adds up over a period of time. Get an auto-responder, educate yourself and start using it. Two years from now you will look back and be glad that you started building your list. 


      • Thank you for your advice, Chuck 🙂

  7. I stumbled across your post and I just want to let you know that I really enjoyed reading your article! 

    Love the way you ‘talk’ and all the valuable information you provided. It is both entertaining and educational. 

    I am a newbie in email marketing, and I have learnt a lot here. The p/s line and the 3 to 1 ratio are new to me, they make perfect sense and I will surely implement it when the time to time.

    Thank you for sharing with us your experience!

    • Thanks, Grace. The 3:1 ratio and P.S. line definitely work great. I’m glad my email marketing tips could help you out. Let me know if you have any other questions or need help with anything. 

      • I am very impressed with your Email marketing strategies. I was introduced to email marketing a while back but never got off the ground with it. I was told spamming is unlawful so I contacted one of the sites which hosts it.

        I was introduced to them by another Affiliate group who sent me the recommendation. They told me it is spamming and they don’t recommend that I do it. I have yet to get a straight answer from either of them.

        Every month they collect my fees but nothing in return.The group which I joined, didn’t not even give me their contact information. I get the feeling that you are well versed on the subject matter.

        My first question to my sponsor was: where do I get these email addresses, they say, ” from your friends.” This was the bomb which blew me out of the business. If it fits in your portfolio, will you update us here in WA as to how we may go about finding good email suppliers?

        I really appreciate you taking the time to present such valuable information. I hope you hang around and keep us informed.

        Thanks much.

        • Thanks for reaching out.

          We get our email leads when people opt-in to a form on our website or capture page. You aren’t buying leads or emailing random people. We are only emailing people who have given us permission to email them (by filling out our opt-in form).

          As long as we do that, and remove unsubscribers when they ask us too, we are good to go. Just to clarify one last time, we are not spamming anyone or emailing anyone who has not given us their permission to do so.

          I hope that helps.


  8. Thank you for sharing with us this informative article on top 17 Email Marketing Tips of All time.I was attracted by this article because I am a new blogger and anytime I meet a website talking about ways to help me in my new business,I feel happy.

    I was receiving emails which advertise others’ business but I didn’t know why and how I was receiving such emails but now I am aware of that.

    I will try this type of marketing soon to see the change in my online business.

    • In most cases, you only get emails from companies where you filled out a form and requested more information. The main problem is that many people forget all the forms they filled out online. If you fill out a form, but don’t receive frequent emails from the business or person you did that with, when they do eventually email you, there is a good chance you will have forgotten all about them. That’s why frequent communication in your email marketing efforts is so important. 

  9. I agree with you concerning email marketing. At one point I thought email marketing was dead but your explanation shows it is still alive. In fact, anywhere you go now to do business they ask about your best email address. So, you are right. I need to understand the way it’s done to drive traffic.

    I have an autoresponder which is connected to Clickbank. Unfortunately, I was intending of cancelling it because I paid for three months but never used it.  I don’t understand how to drive traffic using an autoresponder. I have a landing page quite OK but how to get emails is where I was stuck. It seems I needed to buy traffic but it cost too much.

    This is the reason I turned to WA to learn the fundamentals of online marketing. So far,  I have only done free traffic. Hopefully, I will learn how to do email marketing in the lessons to come.

    Thank you.

    • The auto-responder is just the first step. Once you have your opt-in forms set up so you can start collecting leads, the next step is to start promoting your sites and forms. This is hands down where most people fail. You can have the nicest site and opt-in forms, but if you don’t have traffic, it really doesn’t matter. Set those things up and then focus your time and money on traffic. Do that and the leads will follow. 

  10. Hello,

    What a great article! I couldn’t stop reading it (well not until the end), I silently screamed for more! Your 17 Email Marketing Tips is a university course in itself! Being a newbie to the industry of affiliate marketing your email marketing tips are priceless! If anyone asks, the answer is yes to the 10th power! I absolutely booked marked your site! I know I am going to need all 17 Email Marketing Tips soon enough!

    I will definitely be a regular visitor to your site!

    Thank you for creating one of the most relevant, useful and insightful article on email marketing I’ve ever come across!


    • Glad I could help, Diane. It took me nearly 10-years to learn all those tips. Learn from my mistakes and successes, so you can shorten your own learning curve. Here’s to your success with email marketing and making money online. 


  11. Hi, thank you for sharing your 10 years solid experience in email marketing. I have been doing some email campaign but my weakness is the writing skills – write like you talk as English is my second language, so most of my campaign was not very successful.

    Is MailChimp good enough to collect email address as they’re offering 2,000 free subscribers?

    All the success to you.

    • I’ve used Mail Chimp before, but part of their terms of service is that your list can’t be about home businesses, so just know that upfront. Other than that, they are a great service. Also, they don’t give you 2,000 free subscribers. Their service is just free until you get that many subscribers. 

  12. Great article, lots of valuable tips which anyone should implement right now if they aren’t doing them already.

    Email is definitely the most valuable marketing tool for me and your tips are spot on.

    I agree with all of them, and I also like your tone in the article, it represents #7 perfectly.

    On the 3:1 ratio you mention, you don’t mention any offer whatsoever? I tend to link value to offers most of the time. Might stest to offer less…

    Thanks a lot for this article.

    • In the 3:1 ratio, I suggest you don’t link to anything you are selling more than the 1 in every 3 emails. It’s fine to provide links to your website in every email, but only have something for sale in about 1 in every 3 emails. I hope that makes sense. 

  13. Thanks for this post, and thank you for these 17 tips. They are very clearly explained. I am way behind the power curve. I have not started using email marketing. After reading your post, I am definitely starting! About segmenting, am I to get three different lists? I love the idea of the auto responder. 

    • You create different lists depending on what you are offering. For example, if you sell weight loss products, you might have a list for current customers, one for prospects, another for people who hired you as a weight loss coach, etc. The more specific each list, the better. I hope that helps. 

  14. It’s funny because I was just asking someone a question about email marketing and I happened to find your post! You didn’t disappoint either. You’ve provided some great tips for email marketing beginners like me. I’ll be periodically referring back to this post for help along my journey. 

    Also, what do you think about GetResponse and MailChimp? Are they worth the money? Or is Aweber better?

    I look forward to your answer. Thanks for sharing!


    • Thanks for stopping by, Britney. I have never used Get Response, so I cannot speak for them. I used Mail Chimp for a while. The experience was good, however, their terms and policies strictly prohibit emails about making money online or network marketing, which are my two areas of expertise, so I left. I’ve been with Aweber almost 10-years now and love their service. They have high deliverability rates. Their interface is easy to use. They have great customer service, fair prices and a great reputation. That’s who I would recommend. Good luck with your email marketing. 

  15. I never thought of using an email marketing system for promoting my things, I always thought advertisement through social media or web is the key to go.

    I now see a whole new road if I were to use Email Marketing. It is true that competitors are doing their best to take costumers from everywhere, whether they’re mine or not, they’ll take all.

    Though I do wonder, what if people just put decided to opt out or mark you as spam no matter where, is there any other signs of hope?

    • If people opt out or mark you as spam, it’s a good thing, because you are cleaning up your email list. I’d rather have a list of 100 people who look forward to every email I send then a list of 10,000 people and only a few of them even open my emails. 

      Once you build up the like, know and trust factor with your readers, many of them will stay with you for YEARS. I have folks who have stayed on my email lists for 8 or 9 years and continue to reply back to me from my emails and do business with me. The secret is to do email marketing the right way.  Follow the tips in this article and you will be headed in the right direction. 

  16. Great topic and great content. I am in the process of building an IM business and the 17 tips you have provided here will certainly be part of my routine. I have failed miserably in my past when trying to create interest for my business and my products and see why now.

    Your article is really an eyeopener to me. Thanks!

    • Glad I could help. Where many people mess up is they think their product or website is their business. It’s not. Marketing our products and website is our real business. You can have the nicest website in the world, with the best deals and information possible, but if no one knows about it, you are wasting your time. By following these email marketing tips, you can do a better job marketing your website and products. Thanks for the comment. 


  17. Hi! Wao! 10 years of email marketing. I recognize there is a lot of value in these email marketing tips! And I’m grateful I found your post.

    There are things you have listed here that I’m sure will be a complete game changer for me.  The 3:1 ratio. And segmenting our list! Thank you very much!

    • Glad I could help, Henry. Email marketing has changed so much through the years, but I can promise you that it is alive and well. When you do it right, and follow the tips mentioned in this article, you will be well on your way. Thanks for visiting my website. 


  18. I just started an email marketing campaign recently and still feel a little bit intimidated by emailing people since I know people get annoyed with anything that resembles spam.  Thank you so much for these tips!  I’m going to start implementing them as I build up my subscriber list, this is just what my online business needs to get to the next level.

    • It’s not spam if people opted-in to your list. They opted-in because they wanted to hear from you more often. Just make sure your emails that you send out provide VALUE. It’s fine to sell in your emails, but make sure most of the content in the email is beneficial to your subscriber, even if they decide not to buy. I hope that helps.


  19. What a powerful article you gave us. I have a new website that I am writing about Elegance and Style. Every week I posted an article talking about different colors. Do you think that I should email those articles weekly for my list of clients? or should I invite them to go to my website towards a link that I can provide? I am afraid to send the articles I constantly make because I don’t what to too long on my subject. I don’t have an email campaign yet, but reading your article motivated me to do so. Could you please explain this phrase a little bit more? “Give them a reason to click. Get creative and mix things up. ” Is any way a can keep in contact with you in case I need more help?

    Thank you so much for the amazing article and encouragement you gave me.

    Cheers to your success.

    • Telma,

      When you post a new article on your website, copy and paste the first 2-3 paragraphs into your email. Once you do that, put a “to read the rest of the story” click here. Put a link to your article in that spot. Come up with a good subject line and then hit send. It’s that simple. This is a great (and free) way to drive people back to your website. 

      People who are not interested will either not open the email or hit unsubscribe. That is what you want. It will help clean up your email list so you only have your best prospects on it. I hope that helps.


  20. “Attention deficit is at an all time high.” Agreed. Agreed. Agreed. I’m so glad I came across your post because I’ve been contemplating the whole email marketing thing for awhile. I’m finally grasping all the social media stuff for my site but have yet to dive into getting the emails from people. My focus has been on driving traffic to my site but now I need to find a way to get the traffic to be recurring! Thanks for this post. I’m definitely gonna check out Aweber like you suggested. Thank you!

    • I’ll take email marketing over social media 100 to 1. The real money is in the list. I’ve done hundreds of things wrong with my online marketing efforts, but the one thing I have done right from day one is to build my email list. Aweber is a great tool to help you do that. Thanks for stopping by my blog. 

  21. These email marketing tips are amazing. You have given me information I had no clue about before. Call me blonde, but I didn’t know the importance of email marketing. Now I view it in a different perspective. 

    Email marketing is the connection between you and whoever you are trying to reach, because it shows that you are a person and not just a “website”.

    • Definitely, Alexandra. Email marketing is what keeps people coming back to your website. I can’t speak for anyone else, but it’s what drives ALL of my sales and lots of my repeat visitors. My only real goal with my website is to get people to subscribe to my email list. I know that if I can do that, I will be able to build up the like, know and trust factor with many of these people. From there, selling becomes easy. Thanks for leaving a comment on my blog. 


  22. Hey Chuck, 

    I’ve really enjoyed reading this article as you’ve provided us with tons of great tips about email marketing. For the past few weeks, I have not been doing the email part right because my customers aren’t taking any action. 

    They weren’t interested because I was sending lengthy mails to them. I must make them shorter and much more captivating.

    Thank you for taking your precious time in writing this post. I’ll be sharing this post with my friends, and hopefully they’ll like it too. Keep up the good work! 

    • Glad I could be of help. Every niche is a little bit different, but you need to write short, conversation emails. Keep things on point, just a few short paragraphs. Always have a call to action in your emails and focus on driving people back to your website. If you provide value, people will look forward to getting your emails. If every email is just you trying to sell something, you will have lots of people unsubscribe. It’s true, the money really is in the list. 

  23. Lately I have been thinking it is time to get signed up to an auto-responder and get my email list started. This article’s timing couldn’t get better. I love the point where you say to include your phone number. To me that proves your sincerity and proves you aren’t just trying to take someone’s money. Thank you for a great article and I can’t wait to use your tips


    • You definitely need an auto-responder, no matter what your niche is. And your point about including your phone number is spot on. I get lots of calls each day from interested prospects and many of these folks turn into customers. In today’s internet world where most people want to hide behind their computer, putting in your contact information is a smart move. It’s such an easy way to stand out in the crowd. 

  24. I have paid your site the ultimate compliment, as I made a copy of your list of top email marketing tips. It was just what I was looking for!  I am ready to start an email list for my own website, and have several addresses for it ready to go.  I liked the suggestion of segmenting your list.  I’ll also need to hook up with Aweber.  You have given me such a good summary of what I need to do — I really appreciate this information.  Thank you for this post.

    • Glad I could be of help Fran. And, I’m glad you have a copy of my list. You can’t go wrong with your email marketing efforts if you use Aweber. Thanks for stopping by my blog today. 


  25. Wow, great tips! I don’t do email marketing right now, but with your tips, it seems like a no brainer. I should really get started right away! The swipe File is an outstanding idea because like everyone else, I get a lot of emails every day and delete most, but there are certain ones that I always read. 

    Is Aweber the best autoresponder software or are there others?

    • Hey Dave,

      Yes, email marketing is really, really important. If you don’t use it properly, most of the people who visit your website will never come back. However, if you can collect your visitors’ email, you can stay in touch with them as frequently as you like. 

      Aweber is my autoresponder of choice, but Get Response and Mail Chimp both have a great reputation as well. Thanks for the comment. 


  26. Thank you for sharing this great information. It has a ton of value.

    I am new to email marketing and after reading your 17 email marketing tips,I know I should start doing it. In addition, I never thought about leaving my phone number on my site, but what you said makes sense to me. 

    Thank you for the information. I will start implementing your tips.

    • Glad I could be of help. I’m fortunate that one of the first lessons I learned about internet marketing and making money online was the importance of using email marketing to build your list. Had I not learned that valuable lesson early on, who knows where I would be today!

  27. Hey Chuck,

    Like you say none of your points are secrets but it’s great to have them all in one place as an easy reference so I’ve definitely bookmarked your post to come back to.

    There’s no getting away for it, you have to do whatever you can to stand out with email marketing these days because you’re competing with so many other marketers. For me the most important of all your tips is #10 – Master the subject line so I agree completely with your advice – ‘Be bold. Take a stand. Say something crazy! Do what you can to stand out’. 

    It’s not that easy to come up with effective and creative subject lines but therein lies the challenge. None of the other tips matter if you can’t get people to open your email for starters.  

    I have to admit my downfall is not being consistent with emailing and your post has definitely highlighted this for me as something to work on in this new year. Thanks for the timely reminder.


    • Mark,

      Thanks for the comment. Yes, you definitely need to be bold with your subject lines and you need to communicate with your list at least a few times per week, so they don’t forget about you. Staying consistent is key. I have people who have been on my email list nearly 10 years now and they still read my emails. This is such a great way to get more sales and drive more traffic to your website. Have a great 2019!


  28. Some fantastic tips! I’ve bookmarked this article for future reference. I’m just starting out, so really need to start building my list. The subject line is definitely so important, and definitely deserves a lot of time thinking over it, otherwise what’s the point of creating great content if the email isn’t even opened? 

    • Yes, the subject line in your email is the most important part of it. What I do is keep a file on my computer. Every day, before I delete the hundreds of spam or unwanted emails that I get, I write down the subject lines of the ones that really get my attention. I keep all of these subject lines in that file and refer to it frequently when I need ideas. That has worked well for me. 

  29. This is so crazy, I always thought it would be so hard to do email marketing because of how annoying junk mail is and people just spam to death! I do see your point on having a strategy for emailing just your prospects because you tend to have a regular list of customers. I will try to adapt these habits of emailing the people once a week, but wow, it sure it hard getting started.

    • If you aren’t using email, and contacting your list a few times each week, you are leaving LOTS of money on the table. It’s not spam if people opted-in and requested to get more information from you. Just my two cents. 

  30. Thanks for sharing your website with us. I’ve been doing this for a while, but haven’t really sold anything. I want to try to bring traffic to my website. Do you really think it’s a good idea to put your phone number on your website?

    • I think having your phone number on your website is important. That is just my two cents though.

  31. Lots of useful tips within this post for email marketing, I enjoyed reading through them all. Even though there are many other means of marketing, email marketing remains as one of the best. It is true that open rates have come down as people have become inundated with hundreds of emails a day, but it still works.

    I have a couple of additional tips that I use to these 17 (I am sure that commenters will add their own as well). I suggest adding in emoji’s to your subject, Because people get so many emails, they often will not open all of them, and these will have yours stand out.

    The second additional tip I suggest people consider is to set up your autoresponder to use your domain name and email when sending out the emails. You will have to set up the checks, but this will improve the deliverability of them (that can be an issue).

    Lastly, my third additional tip would be to purge you lists regularly so your delivery rates stay in the acceptable range for your autoresponder. If you do not do this, you could possibly have an issue with the service you use as they need to keep their delivered rates as high as possible.

    This is a great post, and I will check back a few times going forward to see what else others may add to the list. I am always looking to improve my marketing skills, and that most certainly includes my number one method, email marketing! Thanks! 

    • Great tips. I never thought of using Emojis. I do purge my list each month, to help keep the deliverability rates high, and I also use my own domain for an email. I appreciate your insights. Thank you. 

  32. Great post and good info.

    I’ve been doing affiliate marketing for a while now and I totally agree with these tips, because I made some mistakes in the beginning. 

    I wrote like a machine and people didn’t respond, but then I changed it, and spoke my own language, and even though I felt uncomfortable because it was not professional sounding, people liked it and they started to visit my site. 

    Anyway, I’m pretty sure this will help people, so thanks for sharing! 

    • Glad I could be of help. 

      Finding your own unique voice when writing is vitally important. It took me a few years of writing to really figure out my style, but once I found it, life became great. On a side note, don’t forget to spend a bunch of time PROMOTING your content as well. Just writing good content is not enough. Just my two cents. 


  33. Good tips.

    Don’t you think adding your phone number directly to your website would expose the marketer to a series of attacks from internet fraudsters?

    On the point of frequent communicating with consumers, wouldn’t that make the marketer’s messages lose value?

    The best way is to be available at almost every time for customers.That’s the best way for customer to trust you every time when they are in need

    • Kehinde,

      Yes, putting your phone number on your website will definitely results in spam calls. I get lots of them. But, I also get lots of legit calls from potential customers. Can you imagine businesses not having a phone number to call with your questions?

      Communicating frequently with your customers by email does not cause you to lose value UNLESS your emails offer no value. If every email is a sales pitch, yes, it will hurt you. However, if every email is LOADED with AMAZING content and information, it will only help you. 

      As far as answering your customers’ questions, I don’t believe a one person owned website can be available 24/7 to answer questions, but you should strive to answer all questions in 24 to 48 hours. Most people would be understanding of that. 

      Thanks for the comment.

  34. Great post, Chuck.

    It’s easy to forget how effective email marketing is. I’ve spent so much time during the past few years focusing on social media and creating content. I never started building my own list. Looking back, I think this was a huge mistake. 

    I really like the idea of using an autoresponder, and staying in touch with my subscribers a few times per week. My only concern is finding enough valuable information to share with them. Any ideas on how I can do that?

    • I like to take posts I have written and send them out as emails. I just take half the post and paste it into an email and then put a link that says “to read the rest of the article, click here.” That has worked very well for me. 

  35. These are some great email marketing tips. I’ve never used email marketing before to grow my website, but I can see that was a big mistake. I now see the value of using an autoresponder and building a list. I’m going to add in an opt-in form and popover to my website and start building my list. I’ll keep you updated on how it goes. 

    • Awesome, Peter. 

      Every blogger or webmaster needs to focus on building their list. Not doing so is a huge mistake. Follow the advice in this blog post and you will be well on your way.

  36. I enjoyed this write up because it’s pretty practical and straightforward. I’ve seen some very annoying e-mail marketers, spamming my mailbox with unsolicited messages. 

    However, there are some that stand out. They send mails that are interesting, telling stories of their personal life, things I can relate to. 

    So, I think that as an email marketer, you should keep your mails short, because nobody has all day to read what wasn’t requested for. 

    Make it interesting, like a conversation so your audience will look forward to hearing from you. And, it’s also good if you give out some free tips in your emails. This would give your audience the perception that you truly care about their success. 

    I have not started e-mail marketing yet, but when I do, I’ll be back here to relearn your tips. I know they’ll be really effective.

    • Glad I could be of help, Louis. 

      I just want to throw in one point that many people forget. Most of the emails people get are from providers they actually SUBSCRIBED to, whether they realize it or not, so it’s not spam. They might have forgotten that they signed up for someone’s email, but that doesn’t mean they didn’t sign up. Most email marketers don’t just blast random people. Instead, they email their own list, which they built themselves. 

      Food for thought. Chuck

  37. Great information as usual. I’ve been reading your posts on the regular and they never disappoint. Thank you so much for the Aweber recommendation. I’m actually just now putting a mailing list together, so that’ll be good to have in my arsenal.

    Also, I can’t agree more about being conversational in your writing style. No one wants to read wooden, boring lines. I’m glad you went into detail about that because it’s something that beginners (and even a few pros!) sometimes forget. 

    Thanks again!

    • Thanks for the comment.

      Every blogger and webmaster needs their own email list. A list is more important, more effective and more valuable than a website. As you build your list, just follow these tips and you can’t go wrong!

  38. Lots of good advice here. I’m definitely going to utilize the 3:1 ratio. Makes sense. I hadn’t thought about including a P.S. line in my drip campaigns. The biggest hurdle for me is keeping my emails short. I like to write, it comes very naturally to me and admittedly, I often write too long of an email. So how long is long enough? Three paragraphs? Five paragraphs? Is there a standard format that you use?

    • I try to keep my emails to about 300 to 500 words MAX, ideally about 3-5 paragraphs. That being said, some copywriters send emails with several thousand words and do very well doing that. I’ve found that most people have a short attention span, and staying short and sweet is the best way to go. Do what works for you. Experiment with your niche and split test the results. 

  39. Good evening Charles,

    On the About Me page, I found you have lived an exciting life already. Doing great in MLM is very nice. A good MLM Company is worth the effort.

    Very interesting to read your Top 17 Email Marketing Tips as I know very little about it. I understand that to provide value in your emails is of the utmost importance, otherwise it will end up in the trash bin. 

    Your 3:1 Ratio is another great tip. Who would have thought that a simple p.s. line had such power, but you explain that is the part where you talk about selling. 

    Personally, I find the telephone tip really good, it makes the whole thing more human which in our modern internet world is often lacking.

    Regards, Taetske

    • Glad you enjoyed my email marketing tips. Follow the advice and you will be well on your way. 

  40. I really need to look into this. I’ve never used email marketing before, so I’m pretty much a newbie in that regard. I’ve been so focused in just getting my website going and trying to blog more often than I do, that I haven’t yet delved into this area. I do love the concept, though. I know I get a ton of these emails from other businesses and I can honestly say that I’ve bought several products this way myself, so I know it’s effective. After all, it is targeted toward the recipient’s interests. I’m definitely going to look more deeply into this. Thanks for posting!

    • Yes, if you aren’t using email marketing along with your website, you are leaving a ton of money on the table. There is a lot more to blogging than just writing new posts. 

  41. These are some great email marketing tips, Chuck. I get a ton of emails every day, just like everyone else. Most of them I don’t even open. They hit my inbox or spam folder and just get deleted. However, a few of them always catch my eye and I open those. Plus, there are certain senders I trust more than others. I think if people follow your email marketing tips they can make do quite well. 

    • Only about 10-20 percent of my readers open and read my emails. That used to bother me. Now, it excites me. What people don’t realize if you only really need about 500 to 1,000 email subscribers who read every email you send, to make a great income online. You don’t need tens of thousands or hundreds of thousands of people on your list. It’s all about the relationships you have with the people on your email list. 

  42. Great tips. I am definitely going to apply this in my email marketing strategies. After reading this post, I can see I’ve been making several mistakes.

    I never knew the P.S line of the email message was so powerful until I read this post. I am going to employ some of the tips you dropped here to improve my email marketing. 

    My biggest takeaway is communicating with your list frequently, a few times each week.

    • Yes, communicating with your list frequently is vitally important. Otherwise, they will forget who you are. 

  43. I have very little experience with email marketing. I’m just focused on building my website right now. Everything you said makes sense to me. I need to start using email marketing so I can generate more traffic to my website. I’m going to look at a few autoresponders and consider getting one. 

    • Good for you. If you have a website of any kind, you definitely want to use an autoresponder. Building your list should always be your top priority. 

  44. Email marketing is something I have struggled with. I’ve never used an autoresponder before. I send all of my emails manually. Your points make sense. My focus has just been on building my website, not on building an email list. I’m going to follow your advice and see how I can do with email marketing. I’ll start by adding a popover and an opt-in form to my website. 

    • Good for you. I highly recommend using an auto-responder with your website. Start building your list. You will be glad that you did. 

  45. I actually follow all of your posts and can’t help commenting on these helpful tips!

    It’s hard for me to grasp that someone can make money with an email list. But, it does make sense. I get email offers flooding my inbox every single day. Some are spam. Others are from people I subscribed to. Most of them are selling something.

    I’m definitely going to do more research on it and figure out the best way for me to get started with email marketing. When I do get started, I am going to follow your email marketing tips. 

    • Glad I could help, Oscar. If you aren’t using email marketing, you are really missing out. Here’s to your success. 

  46. This is the post I needed! Thank you! How do you go about segmenting your list? 

    There is a lot of great information on this. I have actually been looking for a post like yours for a while. I have been so lost in trying to figure this email marketing thing out. 

    Thank you so much for taking the time to give out quality advice on all of your posts. People think blogging is just about putting up new content, but there is so much more to it. 

    • Thanks for the comment. Segmenting your list will depend on which autoresponder service you use. The best thing you can do is go to YouTube and type in “name of your autoresponder service + how to segment my list.” That will bring up several tutorial videos you can watch on how to do it. 

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