Today, I want to share 8 of my best ways to increase affiliate sales. I have been doing affiliate marketing successfully for nearly 10-years now. Whether you are promoting credit cards, CBD or a high end service, there is a FORMULA for affiliate marketing success.
Even tweaking a few small things you do can result in HUGE improvements and conversions. What you will see below are some of my best tips to increase affiliate sales.
I’ve learned these tips during the past decade, mostly through trial and error. Keep in mind these tips are for affiliate marketers, not affiliate managers (people running the affiliate program).
8 Ways to Increase Affiliate Sales
These tips are listed in no particular order.
# 1 Only Promote Something You Use Yourself
This one should be common sense, but many people, especially new affiliate marketers, really mess this up.
Never promote a product you have not used yourself! Ever. Don’t risk your reputation to make a quick buck.
Buy the product. Use it. Make sure you like it. Make sure it does what it says it will do and provides more VALUE than you paid for.
Since most affiliate products come with a money back guarantee, you have nothing to lose. If the product or service sucks, you can return it and get your money back.
If you use the product first, you will know what makes it great and you will do a much better job PRE-SELLING it to your audience.
# 2 Include Free Bonuses
Everyone loves freebies. If you are promoting someone else’s affiliate products, make sure you include free bonuses if people buy it from you rather than a different affiliate.
You could include a free eBook, report, PLR product, video, boot camp or hundreds of other things. Make sure your free bonuses have a high perceived value and are relevant to the affiliate product you are promoting.
This is a quick way to differentiate yourself from all of the other affiliates promoting the same product. Be sure you let your audience know about the free gifts they will receive if they purchase the affiliate product through your link.
# 3 Provide a Detailed Review
Spend some extra time when you write your review. Include as much interesting information as you can, without giving away all the juicy details. Talk about what the product does, the details, the benefits, etc.
When you write your review, write as if you are TALKING to the person reading your post. Do not come across as the engineer, technician or over analytical type. Be interesting and sound normal.
Talk about WHAT’S IN IT FOR THEM. That’s what people are really interested in. People buy stuff to help them solve a problem. For example, people buy a drill because they want a hole, not because they want a drill. BENEFITS sell, whereas facts put people to sleep.
If you’re doing a video, spend some extra time and be thorough. Make sure your video is to the point, high quality, and entertaining/educational. This will make a big difference with your conversions.
# 4 Talk About What You Don’t Like About Your Product
Talk about the good and bad things about the product you are promoting. Everyone knows that no product or service is perfect. Discuss the pros and cons. Talk about what you like and don’t like.
This makes you come across as more “real.” If you only focus on the good, your audience might not take you as seriously as they would if you were transparent. People like when you are transparent and you discuss both sides of the coin.
# 5 Send People to a Capture Page First
Never, EVER, EVER send people directly to your affiliate sales page first. Instead, send them to a capture page first, so you can collect their name and email and add them to your email list. Once they “opt-in” to your email list, you can redirect them to your sales page.
You can then have a sales funnel (email auto-responder series) that sends 10-20 follow-up emails about the affiliate product, over the next 2-3 weeks. Realize that most people will not purchase a product the first time they learn about it. That’s why you need a good follow-up system that helps you build up the like, know and trust factor.
# 6 Use Tracking Links
One of the worst things you can do is not track your links. Use a different tracking link for every traffic source that you use. That way you can determine your clicks, conversions and conversion rate from each traffic source. You can figure out what traffic sources convert the best and which ones are a waste of time.
If you don’t track it, you can’t measure it. Most good affiliate programs allow you to create different tracking links, so you can do this on auto-pilot.
# 7 Promote Affiliate Products People WANT TO BUY
I should have listed this as tip # 1. At the end of the day, you need to find an affiliate product that people WANT to buy. There has to be a legitimate demand. You can find a cool product with a cool sales page, but if no one wants to buy the product you are wasting your time.
Do some research on the product to see how it is currently selling. Check out how many affiliates there are.
Look at the Alexa rank for the website. Check out similar types of products on Clickbank, Amazon and Share a Sale and see how they are selling.
Do a test. Send 1,000 targeted people to your affiliate link and determine your conversion rate. Do an A/B split test with another similar affiliate product and compare the results. You might have to test out a few different products before you find a winner.
And remember this. It doesn’t matter how much YOU like the product. It has to be a product LOTS of other people want to buy, if you want to succeed with your affiliate sales.
# 8 Tell People You Are an Affiliate
This tip might sound weird to some people, but let your audience know that you are an affiliate. Tell them you have bought the product, enjoyed it and you are also a happy customer. Tell them that if they buy the product through your link you do earn a commission, but they still pay the same price. I know this sounds weird, but it does work!
There you have it folks. These are 8 ways to increase affiliate sales. Whether you are an affiliate marketer, or have your own affiliate program, following these tips will definitely help you increase your affiliate sales.
What are your thoughts? What are your best ways to increase affiliate sales? Leave a comment below and let me know what you think. I look forward to hearing from you.