Welcome to my post covering my 24-hour website traffic case study. I figured this topic would make an interesting blog post.
What I’m going to do over a 24-hour period of time is see how many quality visitors I can send to my capture page and find out how many FREE sign ups I can get on my capture page.
I am by no means a newbie. I do have many years experience doing this. I’m going to use a combination of paid and free traffic strategies to show you what I do. This website traffic case study started on May 28, 2019 at 8:18 am EST and ended on May 29, 2019 at 8:18 am EST.
My 24-Hour Website Traffic Case Study
I am promoting an affiliate/network marketing business. Technically, it is a network marketing company, but I build it like an affiliate marketing business. It’s called HB Naturals. It’s a company specializing in natural and organic products, to include CBD products. In all, they offer about 80 different products to choose from.
While their compensation plan and products are great, it’s really their technology that sets them apart. They have a powerful email marketing system, capture pages and a killer auto-responder series that they offer ALL of their affiliates free of charge.
You simply get people to take a free tour and then the system takes over from there. It’s like magic!
My Capture Page
This is the website I am promoting for this 24-hour website traffic case study. It is a capture page for my home-based business. It is my best converting capture page, so I decided to use it.
My marketing budget for this project is just $80. My goal is to send at least 500 quality visitors to my capture page and to generate at least 100 free sign ups, all within a 24-hour window.
My Traffic Rotator & Stats
I use a traffic rotator where I can monitor all of my links. It’s called TPM Rotator. The rotator gives me a link that I can then forward to one of my primary domains. You can see where I can control how many clicks it gets per day, etc.
How I’m Promoting My Capture Page
I’m using a variety of traffic sources in my 24-hour website traffic case study. I’ll give you the break down of each traffic source below.
Udimi is a solo ad service I have used for many years. It is a platform filled with many different solo ad sellers. You can search for a specific genre, evaluate each person’s feedback, and buy solo ads. I really like this service, because you can get quick traffic to your website. I normally pay 40 to 50 cents per click.
In case you aren’t familiar with solo ads, it’s when someone has a large email list and they will send your offer or ad to their email list for a fee, normally per click.
I purchased a solo ad for 150 visitors to my website from Jay Patel on Udimi for $71. You can see the copy of my actual solo ad and the receipt below.
The next thing I did was place a solo ad with Herculist. Herculist is a safelist. A safelist is a membership website where members agree to send and receive emails from each other promoting different affiliate offers and business opportunities.
I am a Gold Member with Herculist, which allows me to send out a free solo ad once every 24-hours. The copy of the ad that I use is shown below.
I used one of my solo ads on Top Surfer. I purchased 30 solo ads a couple of weeks ago for $66.91, so it costs me just $2.33 for one solo ad. This lets me email approximately 35,000 people in their database. What you will see below is a copy of the solo ad I used.
Email My List
Here is an email I sent to one of my lists. I have 1,875 subscribers on this list. This list is people who requested more information in the past about a business opportunity. I manage my list in Aweber.
What you will see below are my results from my 24-hour website traffic case study. It’s not overly impressive, but I am happy with what I did. I got 477 people to click on my link and I generated 43 pre-enrollees. That is an opt-in rate of 9 percent.
I also realize that even more people have visited my website AFTER the 24-hours were up. I wouldn’t doubt if it was even twice this number, all from the same ads.
I spent $71 for one solo ad, $2.33 for the other one, and if you break down the cost of my Herculist membership for 365 days, I paid another 14 cents for that. That means I spent $73.47, which means my cost per lead with this experiment was $1.78 per lead (pre-enrollee).
The small photo below shows you the number of clicks on my link during this time period.
Lessons Learned & Takeaways
I learned several valuable lessons from this website traffic case study. I will share them below.
# 1 24-Hours is Not Enough Time
What I should have done is made it a 7, 10 or 30-day website traffic case study. 24-hours is just not enough time. Some ads take several days to finish. I will consider doing another one of these case studies in the weeks to come, but make it at least 10-days long.
# 2 No Tracking Link
The URL I promote does not have a way to track the source of each lead. Therefore, I don’t know which traffic source converted well and which ones didn’t. If I do another case study, I will make sure I will be able to track my conversions.
# 3 More Traffic Sources
If I was doing this case study again, I would use at least 10 different traffic sources. I also would have done it strictly with paid ads. I think this would have given me better insights, more clicks, and a better idea as to what works the best.
# 4 Couldn’t Track Sales
At the end of the day there is no real way to track my Return on Investment with this case study, because I can’t track traffic sources with the company’s software. That information is priceless.
There you have it folks. These are my results with my 24-hour website traffic case study. Overall, I consider it a success. I did get pretty good results and I learned a lot of valuable things that could help me going forward.
What are your thoughts? What did you find most interesting about this case study? Please leave a comment below and let me know what you think. I look forward to hearing from you.