My 24-Hour Website Traffic Case Study

Welcome to my post covering my 24-hour website traffic case study. I figured this topic would make an interesting blog post.

What I’m going to do over a 24-hour period of time is see how many quality visitors I can send to my capture page and find out how many FREE sign ups I can get on my capture page.

I am by no means a newbie. I do have many years experience doing this. I’m going to use a combination of paid and free traffic strategies to show you what I do. This website traffic case study started on May 28, 2019 at 8:18 am EST and ended on May 29, 2019 at 8:18 am EST.

My 24-Hour Website Traffic Case Study

I am promoting an affiliate/network marketing business. Technically, it is a network marketing company, but I build it like an affiliate marketing business. It’s called HB Naturals. It’s a company specializing in natural and organic products, to include CBD products. In all, they offer about 80 different products to choose from.

While their compensation plan and products are great, it’s really their technology that sets them apart. They have a powerful email marketing system, capture pages and a killer auto-responder series that they offer ALL of their affiliates free of charge.

You simply get people to take a free tour and then the system takes over from there. It’s like magic!

My Capture Page

This is the website I am promoting for this 24-hour website traffic case study. It is a capture page for my home-based business. It is my best converting capture page, so I decided to use it.

hb naturals powerline

My Goals

My marketing budget for this project is just $80. My goal is to send at least 500 quality visitors to my capture page and to generate at least 100 free sign ups, all within a 24-hour window.

My Traffic Rotator & Stats

I use a traffic rotator where I can monitor all of my links. It’s called TPM Rotator. The rotator gives me a link that I can then forward to one of my primary domains. You can see where I can control how many clicks it gets per day, etc.

tpm rotator

How I’m Promoting My Capture Page

I’m using a variety of traffic sources in my 24-hour website traffic case study. I’ll give you the break down of each traffic source below.


Udimi is a solo ad service I have used for many years. It is a platform filled with many different solo ad sellers. You can search for a specific genre, evaluate each person’s feedback, and buy solo ads. I really like this service, because you can get quick traffic to your website. I normally pay 40 to 50 cents per click.

In case you aren’t familiar with solo ads, it’s when someone has a large email list and they will send your offer or ad to their email list for a fee, normally per click.

I purchased a solo ad for 150 visitors to my website from Jay Patel on Udimi for $71. You can see the copy of my actual solo ad and the receipt below.

udimi solo ad

udimi solo ad 2


The next thing I did was place a solo ad with Herculist. Herculist is a safelist. A safelist is a membership website where members agree to send and receive emails from each other promoting different affiliate offers and business opportunities.

I am a Gold Member with Herculist, which allows me to send out a free solo ad once every 24-hours. The copy of the ad that I use is shown below.

herculist solo ad

Top Surfer

I used one of my solo ads on Top Surfer. I purchased 30 solo ads a couple of weeks ago for $66.91, so it costs me just $2.33 for one solo ad. This lets me email approximately 35,000 people in their database. What you will see below is a copy of the solo ad I used.

top surfer solo ad

Email My List

Here is an email I sent to one of my lists. I have 1,875 subscribers on this list. This list is people who requested more information in the past about a business opportunity. I manage my list in Aweber.

website traffic case study

My Results

What you will see below are my results from my 24-hour website traffic case study. It’s not overly impressive, but I am happy with what I did. I got 477 people to click on my link and I generated 43 pre-enrollees. That is an opt-in rate of 9 percent.

I also realize that even more people have visited my website AFTER the 24-hours were up. I wouldn’t doubt if it was even twice this number, all from the same ads.

I spent $71 for one solo ad, $2.33 for the other one, and if you break down the cost of my Herculist membership for 365 days, I paid another 14 cents for that.  That means I spent $73.47, which means my cost per lead with this experiment was $1.78 per lead (pre-enrollee).

The small photo below shows you the number of clicks on my link during this time period.

website traffic case study

Lessons Learned & Takeaways

I learned several valuable lessons from this website traffic case study. I will share them below.

# 1 24-Hours is Not Enough Time

What I should have done is made it a 7, 10 or 30-day website traffic case study. 24-hours is just not enough time. Some ads take several days to finish. I will consider doing another one of these case studies in the weeks to come, but make it at least 10-days long.

# 2 No Tracking Link

The URL I promote does not have a way to track the source of each lead. Therefore, I don’t know which traffic source converted well and which ones didn’t. If I do another case study, I will make sure I will be able to track my conversions.

# 3 More Traffic Sources

If I was doing this case study again, I would use at least 10 different traffic sources. I also would have done it strictly with paid ads. I think this would have given me better insights, more clicks, and a better idea as to what works the best.

# 4 Couldn’t Track Sales

At the end of the day there is no real way to track my Return on Investment with this case study, because I can’t track traffic sources with the company’s software. That information is priceless.

Final Thoughts

There you have it folks. These are my results with my 24-hour website traffic case study. Overall, I consider it a success. I did get pretty good results and I learned a lot of valuable things that could help me going forward.

What are your thoughts? What did you find most interesting about this case study? Please leave a comment below and let me know what you think. I look forward to hearing from you.

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25 thoughts on “My 24-Hour Website Traffic Case Study

  1. Hi, Chuck!

    O, boy, I am so glad I read your post. 

    Fabulous, Informative, Right to the Point, Lot’s of Action and Plenty of How-Tos! You are really stand out!

    Even though I am good with content and I know how to write, I realized how much should I learn about generating traffic and SEO stuff. I am a little scared. Content is a great thing but I have to know how to “promote” it! O, well. A lot of learning ahead…

    You are terrific and it is so obvious that you know what you are doing. Thumb up!

    Again, thank you very much!

    • Thanks for the comment. Learning how to write well is important, but when you own a blog or website, the most important skill to master is traffic. You can have the best content in the world, but if no one knows about it, or can find it, you will not make money. I encourage everyone to learn and master traffic, just like I talked about in my 24-hour case study.

  2. Very interesting Chuck,

    Thanks for going through the entire day process to show us what it’s all about, really appreciate that. I was thinking of using PPC ads but wow, solo ads could work too though they are quite pricey wouldn’t you agree? And hey, 1,875 subscribers is an amazing number! I only have 800, need to work harder to achieve more like you! Do you have plans on doing a one month experiment too?

    • Yes, I will be doing a one month experiment very soon. My 24-hour website traffic case study was good, but it just wasn’t long enough to give me a better perspective. I’m still glad you learned something from it. 

  3. As a relative newbie, it will come as little surprise to you that i found your article fascinating and very educational. I will take lots from it, it will prove no doubt to be one of those watershed moments in my online career.

    I found your use of solo adds particularly interesting and informative, and i can already see areas where I have been making costly mistakes that I can now correct and improve.

    • Awesome, Adrian. We all have a lot to learn. I’ve made more mistakes than most. Even though I’ve been doing this 10-years full-time, I still have a lot to learn. I strive to learn something new about internet marketing and traffic generation every single day. Thanks for stopping by and leaving a comment. 

  4. I found this to be an interesting case study, although since I don’t have a list and am just getting started, the things I took away from this information are:  1. Don’t expect too much in a short amount of time.  2. Make sure to set a budget and use paid traffic whenever possible 3. Always use tracking links 4. Build an email list (perhaps you would consider writing an article about that?). I appreciate the opportunity to benefit from your experience!

    • I’m glad my website traffic case study helped you. Your takeaways are spot on. I will have to write an article about how to build an email list. Thanks for the idea and thanks for stopping by. 

  5. Hey Chuck! Thank you for sharing your case study with us. I’ll also be in expectation concerning your results for the 10-days study case. I find that 9% opt-in rate really good! I also found interesting to know which were you traffic sources. It would be nice, as you have said, to know your ROI in the next case study. I’ll stay tuned in! Keep it up!

    • Thanks, Henry. I plan on doing another website traffic case study in the upcoming months, but do it over a one month period of time, instead of one day. I appreciate the comment. 

  6. I was hoping you would share insights for paid traffic (Bing or Google) because that is what I am interested to venture into with my affiliate business. My organic traffic was steady at about 250+ visits per month until the recent Google update in June tank the number to about 50+. I hope the effect is temporary because I know my article has substance. That’s when I realized that I should get into PPC soon. 

    If you get the chance to update on this case study again, I would like to see how it goes with your PPC campaign over a longer duration of time. Thanks for sharing.

    • Glad to help, Cathy. I have another article on my website sharing my Bing PPC Case Study. You might find that interesting. 

      I feel your pain when it comes to the Google Updates. They have wiped me out several times during the past 10-years. It seems like every time my website gets a surge in traffic, they do another update and I’m going 3 steps forward and 2 steps back. 

      Only relying one one source of traffic is dangerous. Even though I love free traffic from the search engines, it’s very risky to depend 100% just on them. That’s why I recommend all website owners have multiple ways of sending a steady stream of traffic to their website. 

  7. I have 2 sites I’m working on and one of the biggest issues I have is getting traffic. I cannot afford to buy clicks or solo ads at the moment so I am dependent on organic clicks.

    Thankfully, I seem to be ranking well, but people are either not clicking or not purchasing on my affiliate links. When my finances improve, I will be coming back to your site to review this post.

    I truly enjoyed how you broke everything down in small steps and the visuals were excellent.

    People are subscribing to my sites, but I do not have an autoresponder set up yet. Unless I can find a completely free tool, I simply won’t have one until that golden day :).

    Thanks so much for this info.

    Gwendolyn J

  8. I have 2 sites I’m working on and one of the biggest issues I have is getting traffic. I cannot afford to buy clicks or solo ads at the moment so I am dependent on organic clicks.

    Thankfully, I seem to be ranking well, but people are either not clicking or not purchasing on my affiliate links. When my finances improve, I will be coming back to your site to review this post.

    I truly enjoyed how you broke everything down in small steps and the visuals are excellent.

    People are subscribing to my sites, but I do not have an auto-responder set up yet. Unless I can find a completely free tool, I simply won’t have one until that golden day 🙂

    Thanks so much for this info!
    Gwendolyn J

    • Thanks for the comment. I’m not sure what your niche is, but I know that Mail Chimp offers a free auto-responder service you can use. I would start with them. 

      Organic traffic is good, as long as it stays steady. Normally it comes and goes and eventually fizzles out. I simply don’t want all of my eggs in one basket, and I don’t want to be 100% dependent on Mother Google. 

  9. Your experience is invaluable and I appreciate you sharing your knowledge on this topic via your case study. No pun intended, but traffic is really what drives sales, so this experiment is really helpful. Udimi is great as it provides quick traffic, and $.40 to $.50 per click is pretty fair for high quality traffic. 

    With Top Surfer $66.91 is also a good price to reach 35,000 people. I agree that 24-hours probably isn’t enough time, but your 477 clicks is impressive nevertheless, well done. I look forward to seeing if you will try a 30-day case study.

    • The $66.91 was for 30 solo ads, not one, so each one was only like 2 bucks. I’m glad you enjoyed my website traffic case study, and hope you learned some valuable lessons from it. 

  10. What an interesting case study you have done. I found your methods and results to be very helpful for me. I am just beginning to drive traffic to my website and just started learning various methods. Your post included many resources and tools that I was unaware of. 

    I agree that 24 hours is probably not long enough to gauge how any particular ad will do, especially when it is email advertisements. I know from personal experience that I do not always check my email everyday so if I received an offer like that I was interested in, it might take me a few days to actually click on it and take action.

    I will bookmark your site and check back for more helpful tips and advice. So glad I found you! Thanks so much!

    • Hey Shannon. I’m glad I could help. Thanks for stopping by and good luck with your new website. 

  11. Hey Chuck

    I have really enjoyed your post; learning about your funnel was very helpful to me. And I think you got some good results. I have discovered some new things like Herculist, which is very interesting. I have been discouraged to use solo ads in the past, because the revenue was not worth the investment. What is your point of view on that, seeing that you have been using solo ads for a while now?


    • Solo ads are very expensive for most people, but if you can figure it out, it pays off well. You definitely need to test your results and see what works for you. I enjoy solo ads and they work well in my niche, but they might not work in every other niche. 

  12. Hi Chuck,

    I am a beginner in Affiliate Marketing and your article gives me a great deal of information. 

    I am far away from building an email list as of now but do know its importance and that’s one of the major takeaways from your article. 

    I am definitely looking forward to your next case study as I will be getting to learn a lot. Thanks for sharing such insightful articles. 


    • Glad to be of help. I’m glad you enjoyed my website traffic case study. You definitely want to start building your email list. That is where the real money is made. 

  13. This article actually taught me more about generating paid traffic via ads than anything else and per your case study, it’s clear that this strategy works. What jumped out at me was the fact paid traffic can definitely be cost-effective so for those on a budget, it’s definitely realistic to get the word out for the product you’re promoting. 

    It’s something I can see myself doing in time, when say I see a max in my free traffic via SEO. My niche sites, however, are all still building their base content (I have a lot to discuss in my niches), so I’ve noticed a nice little uptick in the search engines. Eventually, though, and if I want to take the next level, website traffic via paid ads is the natural step. 

    • There’s nothing wrong with starting with free organic traffic, but at some point, you definitely want to expand into paid advertising. Being dependent on any one specific traffic source is very risky, especially if it is something like SEO, which is completely out of your control. 

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